SOURCE: Murray Weissman and Associates

August 24, 2005 21:04 ET

Public Relations Executive Robert Rains Dies at 83

LOS ANGELES, CA -- (MARKET WIRE) -- August 24, 2005 -- Veteran Hollywood motion picture and television public relations executive Robert H. Rains died August 9 at the Motion Picture and Television Home in Woodland Hills, California, where he had been residing after suffering a fall. He was 83.

After serving in the U.S. Air Force, Rains started his career in the entertainment industry on April 1, 1946, with International Pictures, later becoming an executive with Universal-International. When Universal became MCA/Universal, he became Vice President in charge of Publicity, Promotion, and Advertising for the company. During his tenure at Universal he supervised publicity, promotion and advertising on hundreds of films including "Jaws," "The Deerhunter," "American Graffiti," "Airplane," "Animal House" and "The Blues Brothers." From his vantage point at MCA/Universal he gathered together stories of the Hollywood he knew and wrote the book "Beneath the Tinsel - The Human Side of Hollywood Stars." Rains was a long time member of the Academy of Motion Pictures Arts & Sciences, The Publicist Guild and Pacific Pioneer Broadcasters in Radio and Television.

After his retirement, Rains donated his time to helping others through Score and The Executive Service Corp of Southern California. He is survived by Shirley Rains of Tarzana.

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