SOURCE: Marketwired


January 15, 2015 08:30 ET

Public Relations Expert Advice Shared in "The 2015 PR Wish List"

Marketwired Infographic Illustrates Tips, Tricks and Best Practices to Help Agencies and Brands Boost Their Success in the Year Ahead

TORONTO, ON--(Marketwired - January 15, 2015) - While many public relations professionals already have their 2015 goals in place, others still may be wondering if they're working as smart as they can to optimize success. Marketwired recently asked six leading PR industry experts -- Shonali Burke, Gini Dietrich, Sarah Evans, Jason Mollica, Peter Shankman and Michael Smart -- to reveal their top three wishes for public relations professionals, focusing on what each would like to see more of from agencies and brands. The results are illustrated on an infographic titled "The 2015 PR Wish List" -- it offers up valuable yet often-overlooked tips, tricks and best practices.

Following are outtakes from the wishes and words of wisdom expressed by PR experts who contributed to "The 2015 PR Wish List":

  • Shonali Burke (@shonali)  
    "Look back at 2014 and figure out what didn't work, and why... reflect and improve. Some self-critiquing is a great way to make sure past mistakes don't become future traps."
  • Gini Dietrich (@ginidietrich)
    "Google has made learning to use analytics so easy... there is no reason every communicator isn't an expert in pulling out data that shows we are an investment instead of an expense."
  • Sarah Evans (@PRsarahevans
    "PR needs to be better and more confident explaining the impact and value of online reach and social engagement to internal communications and management teams."
  • Jason Mollica (@JasMollica)
    "From time to time we make promises to clients that we can't always keep... we need to be realistic and not sell pipe dreams. As PR pros, part of being ethical is being realistic."
  • Peter Shankman (@petershankman)
    "PR people need to stop instructing their clients to focus on getting new audiences and instead, focus on being awesome to the ones they already have." 
  • Michael Smart (@michaelsmartpr)
    "When building your online content, think outside the (text) box… promote shareability by using video, photos, infographics and other visual content to tell stories."

Download The 2015 PR Wish List now to view the complete infographic and read all the valuable tips.

Tweet about this topic at: #PRWishes

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