SOURCE: Lisa Elia Public Relations

Lisa Elia Public Relations

May 18, 2010 13:42 ET

Public Relations Expert Lisa Elia Provides Entrepreneurs With PR Tips and Advice From the Media at Meet the Media Day

LOS ANGELES, CA--(Marketwire - May 18, 2010) -  Developing quality pitches and successfully delivering them to the media no longer needs to be exclusively left to the pros, according to Lisa Elia, founder and CEO of Lisa Elia Public Relations. Elia is teaching small business owners and entrepreneurs about public relations and press placements at her Meet the Media Day event, from 9 a.m. to 4 p.m. on May 22 at the Hyatt Regency Century Plaza, 2025 Avenue of the Stars, Los Angeles, Calif. Attendees will also hear from a panel of members of various media outlets.

"I created Meet the Media Day so that clients in my Get Press, Get Known, Make Money PR program and other entrepreneurs could have the opportunity to hear directly from members of the media regarding their likes and dislikes when being pitched and receive the tips and information I've given to clients to help them achieve major media placements and advance their businesses," says Elia, who has more than 20 years of experience in public relations and has secured coverage for clients in media such as The Oprah Winfrey Show, CNN, E! Entertainment, The New York Times, The Wall Street Journal, In Style, O, The Oprah Magazine, Cosmopolitan, and countless others.

At the event, Elia will be discussing in depth the importance of blending current strategies, like video and social media, with traditional public relations strategies to create a successful PR campaign. Some tips from Elia include:

  • Be sure you have a clear elevator pitch and key messages so that no matter where you are you can speak about your business clearly and concisely.
  • Create short video messages on various topics to share your expertise. These can be loaded on to YouTube, Viddler, Vimeo and other video sites and shared on your own website and in your online press room. TV producers look for video when considering booking guests.
  • Press releases still work, but they must be well written and should have a strategy. For example, think about what you are trying to communicate and accomplish with each press release you write.

At the live event, Elia will expand on these and many other topics, such as media training, creating an effective online press room, how to deal with the press and how to create unique pitches that secure interviews and placements, among other topics.

The expert media panelists, who will share their opinions and information about what they seek when people pitch them, span all types of media, including television, magazines, newspapers and radio.

Television producers in attendance include Michelle Orrego, who has been a TV producer for 11 years, most recently working for KTLA Morning news as a segment producer; Stacey Margetts, an entertainment producer with NBC who just moved from E! Entertainment; Robert Schnitzer of Oasis TV, a mind-body-spirit TV network; and Dionne Clarke, an international journalist and TV producer who works for media outlets in the U.K. and Australia.

Magazine and newspapers writers on the panel include Roy Wallack, the fitness-gear columnist for the Los Angeles Times who also contributes to sports and fitness magazines such as Bicycling, Outside, Consumers Digest, among others; Shelley Levitt, who is a lifestyle writer and is the former West Coast Editor of SELF and currently writes for More, Family Circle, Women's Health, and others, while acting as managing editor for The Style Glossy; Felicia Tomasko, the Editor in Chief of LA YOGA Magazine; health and lifestyle writer Nicole Dorsey Straff, who contributes to AOL Health, Fitness, Organic Spa, and other outlets; Jeffrey Hall, publisher of Westside Today, a group of six glossy neighborhood magazines.

Sheevaun Moran, host of the Master Your Energy Master Your Life radio show will provide her expert knowledge for securing placements in radio.

The informative day begins with networking and a light breakfast. Then, Elia will share PR secrets and helpful tips that attendees can implement immediately. Following this, Elia will lead a Q&A with the media panel. After lunch, while Elia's clients are in meetings with the media panel, she will conduct a Q&A and live PR coaching session, helping people with their elevator pitches, messaging and media training. The day will wrap up with additional networking.

Tickets are available for $97, including all discussions, panels, and breakfast and lunch. Valet parking is available for $16, self-parking for $12.

For more information or to register for Meet the Media Day, visit or call 310-479-0217.

Contact Information

  • Media contact:
    Jade Calder
    Phone: 310-479-0217
    e-mail: Email Contact