SOURCE: SHIFT Communications

SHIFT Communications

June 01, 2011 09:00 ET

Public Relations Veteran Joel Richman Joins SHIFT Communications' Boston Office as VP

Brings Strong History of Integrated Social and Traditional PR Campaigns to Growing Practice

BOSTON, MA--(Marketwire - Jun 1, 2011) - SHIFT Communications, a marketing agency that lives at the intersection of traditional communications and social media, has brought on public relations industry veteran and early social media adopter Joel Richman as a vice president in the firm's Boston office. Richman's history of devising creative, integrated social and traditional communications campaigns and crisis experience deepens SHIFT's digital expertise.

Richman brings more than 13 years of public relations, marketing and social media experience to his new role at SHIFT. His background includes work across a number of industries and verticals in spaces such as emerging media, interactive advertising and media measurement, search, enterprise software, software as a service (SasS), Open Source, telecomm and wireless and consumer-focused technologies.

"We've been looking for an individual who could help our existing teams counsel clients on new ways to enhance their brand visibility and reputation," said Amy Lyons, President, SHIFT Communications. "Joel's expertise, industry knowledge and leadership will help us tremendously as the practice here in Boston grows. His addition to the team further strengthens SHIFT's position as the industry's innovation leader."

Prior to joining SHIFT, Richman was a vice president at fama PR. Before that, he built his career in technology and social media PR during an 11 year tenure with PAN Communications, where he helped develop the firm's social media practice. Richman went on to become PAN's first Director of Social Media and was responsible for service offerings including SEO/SEM, new media analysis, corporate and industry blogging platforms, digital channel visibility, content development and viral marketing techniques which engaged client audiences on deeper levels and drove leads.

"This is an exciting opportunity, as I've watched and admired SHIFT's national reputation grow over the years I've been in Boston's PR market," said Richman. "The team here inherently understands how drastically the PR industry is changing, and they're constantly challenging themselves to stay ahead of the curve and bring new strategies and tactics to clients' overall visibility programs in a pragmatic and impactful way. I look forward to being a part of the organization's ongoing success."

Richman graduated from Northeastern University with a B.S. in Journalism, concentrating in PR. He resides in Boxborough, MA with his wife Andrea and two daughters. When not online, he enjoys mountain and road biking, fishing, and exploring new and interesting Web applications.


SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including AOL,, Logitech, Bing, Quiznos, Club Med, Akamai, Virgin Mobile, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 80+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit

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