SOURCE: Publicis & Hal Riney

July 01, 2008 09:01 ET

Publicis & Hal Riney Named Agency of Record for SanDisk

Industry Leader Selects Agency to Elevate Brand to Next Level

SAN FRANCISCO, CA--(Marketwire - July 1, 2008) - Publicis & Hal Riney today announced that it has been selected by the world leader in flash memory, SanDisk (NASDAQ: SNDK), as its agency of record for advertising and digital. Riney has been hired to develop SanDisk campaigns with the goal of creating a clearer functional and emotional brand identity while supporting differentiation and sales.

"After a very thorough review, we selected Riney based on both the impressive creative work we've seen so far and the agency's unique ability to understand the consumer conversation in our marketplace," said Marc Metis, VP Corporate Marketing at SanDisk. "Having successfully built several brands in technology and consumer electronics, we're confident that this team is the right partner to deliver the kind of advertising that really connects with the consumer and solidifies SanDisk's position within a rapidly growing and changing market."

Riney will be the SanDisk agency of record for advertising and digital and will manage overall strategy, creative and brand stewardship. The team will lead the development and execution of extensive consumer campaigns including TV, print, outdoor, interactive and other media.

"We're thrilled to have won the SanDisk business, as well as the opportunity to partner with forward-thinking marketers, always looking for the smartest work," said Jamie King, president and CEO at Riney. "SanDisk built their company on a track record of innovation, so they wanted an agency with an innovative approach to advertising. The new work will bring the power of SanDisk technology to life in a way that humanizes the brand and celebrates how flash memory has changed the way we live and made the digital revolution possible."

About SanDisk

SanDisk Corporation, the inventor and world's largest supplier of flash storage cards, is a global leader in flash memory -- from research, manufacturing and product design to consumer branding and retail distribution. SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders, digital audio/video players, USB flash drives for consumers and the enterprise, embedded memory for mobile devices, and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.

About Publicis & Hal Riney

Hal Riney is a full-service creative boutique headquartered in San Francisco, wholly owned by Publicis Groupe, the world's fourth-largest communication group. Riney's advertising clients include well-known brands such as U.S. Cellular, Beam Global Spirits, Hungry-Man, Vlasic, Blue Cross and Blue Shield (WellPoint), and AAA.

Contact Information

  • Media Contact:
    Michelle Musburger
    Publicis & Hal Riney
    415-293-2254
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