SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

September 10, 2010 19:22 ET

Publicizing Gadgets and Other Hot Consumer Technology: Top Tech Websites Share New Trends and Pitching Advice

Bulldog Reporter's PR University Presents a 90 Minute, Meet the Editors Audio Conference for PR Professionals September 16, 2010

OAKLAND, CA--(Marketwire - September 10, 2010) - PR pros looking to gain ink in gadget and technology pubs like Mr. Gadget, Gadget Grrl,, need to attend this 90-minute audio conference titled: "Publicizing Gadgets and Other Hot Consumer Technology: Top Tech Websites Share New Trends and Pitching Advice."

In this exclusive panel, PR pros will learn the new rules of pitching online influencers in technology, how to build long-term relationships with tech editorial gatekeepers -- and the best ways to tap Twitter, Facebook or other social media channels when pitching their gadgets or gear. In just 90 interactive minutes, these elusive, wide-reaching journalists will break down today's best tech pitching practices, the hottest emerging tech trends and the gear, gadgets and PR hooks they're most likely to pass along to their audiences in the weeks and months ahead. Don't miss this opportunity. Panels open to PR input at this level don't come along very often.

This exclusive PR University audio conference takes place on Thursday, September 16, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).


  • Kent German, Senior Editor, CNET reviews
  • John Biggs, Editor-in-Chief,
  • Steve Kruschen, "The One and Only Mr. Gadget®," Mr.
  • Diana Forbes, Host/Editor,
  • Andrea Smith, News/Technology Producer, ABC News Radio

Here's what PR pros will take away from this event:

  • Why tech coverage matters more than ever -- how tech blogs and mainstream media websites are reaching wider audiences and easy ways PR can tap this extended reach
  • 2011 Tech Media Trends: The state of technology journalism today -- plus how new media is changing coverage and providing overlooked PR opportunities
  • Editorial Hot Buttons in the New Economy: The tech gadgets, trends and angles PR pros should pitch now -- from post-recessionary hooks and economic recovery angles to CEO profiles and even trend stories
  • Best Targets: Columns, profiles and even new Web features -- the tech media opportunities most receptive to PR input
  • Practice Pitch Session: Lessons and new ways to improve pitches -- based on live panelist feedback when PR pros dial in with your sample pitches
  • Writing Tips from the Pros: How to structure superior press materials for optimal impact, readability... and media pickup
  • Blogs and New Media Secrets: Tips for working with tech blogs and online columnists at top business media -- plus ideas for getting video or multimedia posted
  • Common Tech Pitching Blunders: The words and phrases PR pros must banish from their pitching repertoire immediately
  • Advanced Media Relations: Techniques to help PR pros successfully pitch exclusives and negotiate embargoes
  • Best way to score more face time with top tech journalists and their editors
  • Underdog PR: How private companies can compete with public giants for ink
  • How to pitch tech scribes via social media channels -- from Twitter, LinkedIn and Facebook to YouTube and beyond
  • Best PR Practices: examples of headline-grabbing pitches and how to duplicate their best practices
  • What's next: The gear, services and social media these tech journalists are using in their work -- plus gadgets and developments they expect to change the tech sector

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University audio conference costs just $199 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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