SOURCE: Publishers Clearing House

December 10, 2014 07:00 ET

Publishers Clearing House Digital Acquires Plethora Mobile

Acquisition Harnesses Plethora's Technology and Expertise to Expand Cross Platform Advertising and Mobile Targeting Capabilities

NEW YORK, NY--(Marketwired - Dec 10, 2014) - Publishers Clearing House Digital today announced the acquisition of Plethora Mobile, a New York City based programmatic advertising platform. This acquisition is a core investment that will allow the company to offer more cross platform advertising solutions and mobile targeting capabilities for its partners.

"Tom Anderson, CEO of Plethora Mobile, is a proven talent from the mobile ad tech industry. His expertise combined with the Plethora programmatic platform represent important building blocks for Publishers Clearing House Digital. We are thrilled to have Tom and his team join us," said Mark Cullinane, VP and General Manager of Publishers Clearing House Digital. "Combining mobile targeting capabilities and our incredibly rich first party data is an important part of the company's growth strategy. This is also a key element in our broader plans to grow Publishers Clearing House Digital into a leading cross platform ad-supported media and entertainment network."

Plethora Mobile launched in 2011 as one of the first programmatic platforms focusing specifically on the mobile marketplace. Now in its third year the company has expanded its capabilities to include cross-platform targeting, social audience retargeting and audience extension for publishers on top of its programmatic media buying solutions.

"We are very excited to join Publishers Clearing House and bring our team's collective expertise and innovative technology to the table," said Tom Anderson, Head of Programmatic. "This purchase showcases the company's dedication to dive into the exploding programmatic marketplace and offer a more robust product demanded by advertisers in an increasingly mobile world."

About Publishers Clearing House Digital
With more than 16 million unique visitors each month, Publishers Clearing House Digital is a leading interactive media and entertainment destination offering a broad range of products, digital entertainment and services to consumers. The company's success is based on PCH's unique, free-to-play, chance-to-win value proposition, the trusted first party relationship maintained with millions of consumers and the excitement of the Publishers Clearing House brand and the Prize Patrol. The company has awarded more than $252 million since it was founded in 1953. For more information visit http://www.pch.com or http://liquidwireless.com.

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