SOURCE: Publishers Clearing House
NEW YORK, NY--(Marketwire - Aug 17, 2011) - Publishers Clearing House Online today announced the launch of a new sweepstakes program designed to increase engagement with its customers while bolstering its presence on Facebook. The new program, PCHSuperfan, developed with Buddy Media, will provide those who become fans of PCH Online's Facebook page with a chance to double their prize money if they win a PCH cash prize between $10,000 and $1 million. Between now and December 2012 there will be at least 25 prizes given out that fall into this range, providing entrants with many opportunities to double their winnings.
"Our primary goal for the PCHSuperfan program is to drive our diverse audiences onto Facebook where we can communicate with them on a regular basis and offer them what we are known for: amazing winning opportunities," said Josh Glantz, vice president of PCH Online. "Though historically known for big, life changing sweepstakes in the mail, we have become a multi-channel business offering surprise and delight on the web, mobile and social channels. Consumers can now engage with PCH everywhere and we offer more and bigger prizes than ever before. The Superfan promotion will help to increase engagement with our fan base on Facebook and on our entertainment based properties."
The PCHSuperfan program encourages Facebook users to "fan" PCH Online's Facebook page (http://www.facebook.com/pch) and then complete a simple registration form on the Superfan tab. If a Superfan enters at least one sweepstakes either through the mail or on one of our sites, PCHGames.com, PCHLotto.com, PCH.com, PCHOnlineSurveys.com, or PCHSearchAndWin.com, and they win between $10,000 and $1 million, they will automatically double their money.
"We're excited to be working with Publishers Clearing House to help the company engage with its customers on a deeper level on Facebook," said Michael Lazerow, CEO and Founder, Buddy Media. "PCH already has one of the most engaged and passionate fanbases on Facebook. Using their sweepstake expertise is a perfect solution to grow that base exponentially. The PCHSuperfan program is a great way to encourage new and current customers alike to take part in a wide variety of winning opportunities with PCH."
About PCH Online
The PCH Network consists of eight online properties: PCH.com, PCHGames.com, PCHLotto.com, PCHSearchandWin.com, Candystand.com, PCHOnline.com, PCHOnlineSurveys.com, and PCHCoupons.com. PCH Online is the Web destination for Publishers Clearing House, a leading multi-channel direct marketer of value-based consumer products and magazines. The company calls attention to its products by providing site visitors with a chance to win valuable sweepstakes prizes. With more than 3.5 million new registrants per year, more than five million unique visitors per month and a database of more than 10 million customers, PCH Online continues to be a viable opportunity for advertisers to reach a diverse group of men and women online. For more information about PCH Online, visit http://www.pchonline.com.
About Buddy Media
The Buddy Media Platform is the Facebook management system of choice for eight out of the ten top global advertisers. With its scalable, secure architecture and straightforward administrative tools, it is the only solution that allows brands to launch, maintain and measure their Facebook presence in any country and in any language. Buddy Media shares four investors with Facebook and was one of the first companies selected by Facebook as a preferred developer partner. The company is backed by WPP (NASDAQ: WPPGY), Softbank Capital, Institutional Venture Partners, GGVC, Greycroft Partners, Facebook investor Ron Conway, Facebook board member Peter Thiel, Zynga founder and CEO Mark Pincus, Roger Ehrenberg, and others. For more information, visit http://www.buddymedia.com.