SOURCE: Marketfish


July 31, 2012 06:15 ET

Publishers Need Not Compromise Customer Loyalty for Richer Subscriber Data

Marketfish Empowers ArcaMax to Further Drive Ad Revenue While Maintaining Subscriber Relationships

SEATTLE, WA--(Marketwire - Jul 31, 2012) - Publishers across various industries covet well-targeted email lists. Detailed lists enable publishers to significantly increase advertising revenue by offering laser precision campaigns, putting products and services in front of the people who are most likely to buy.

But there's a catch. When consumers sign up for services, many are hesitant to provide more than just their email addresses. ArcaMax, a syndicated-content provider that licenses and then emails customized news updates to a loyal subscriber base, faced this very issue.

"By obtaining more granular subscriber data we could offer more targeted lists, in turn charging more for advertising -- our main revenue stream," said Scott Wolf, CEO, ArcaMax. "But, by asking for more subscriber information, we would have a much greater falloff in the number of subscribers because many don't want to share personal data."

ArcaMax chose Marketfish, a fully automated lead generation platform for list marketing, to refine its email lists in a way that wouldn't interfere with subscriber privacy. The Marketfish Platform matches publishers with a large audience of marketers and advertisers seeking accurate, detailed subscriber information. Once that connection is made, advertisers can execute campaigns that are targeted enough to generate substantial returns.

After adopting Marketfish, ArcaMax experienced unprecedented CPMs. "As a result of Marketfish, we can generate a higher CPM on the advertising without incurring the acquisition costs that are associated with getting that kind of data," Wolf said. "Marketfish's precision-targeting ability is a big draw to any advertiser wanting to execute a successful email campaign, as is its ability to ensure its addresses are clean."

"Marketfish continues to enable publishers like ArcaMax to reach the right targets with the right information in the most cost-effective, efficient way possible," said Dave Scott, CEO of Marketfish. "Marketfish delivers exactly what our customers need in order to achieve their goals. With every customer success we see, we continue to raise the bar in the list marketing industry."

Like many other users of the Marketfish Platform, ArcaMax's Scott Wolf boiled his experience down to one solid value proposition: "Bottom line, Marketfish's innovation has been very valuable to our company."

To learn more about ArcaMax's experience with Marketfish, please visit us online.

About Marketfish
Marketfish is the only fully automated lead-generation platform that offers free access to an online marketplace of permission-based, third-party marketing lists, the ability to build and execute a marketing campaign in under 30 minutes, and a cutting-edge suite of analytics tools that deliver detailed customer insight in real time. Founded in 2008, Marketfish services more than 600 agency and enterprise clients. The company is funded by Rustic Canyon Partners, Javelin Venture Partners and Accelerator Ventures. For more information or a free test drive of the platform, please visit To gain a better understanding of the challenges list marketers face, please view our video:

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