-- Downloadable digital audio is the fastest-growing spoken word audio format, but CDs are still king, accounting for 49 percent of all new audio releases. The transition to CDs has come at a price: Compact discs have just 60% of the storage capacity of cassettes, with an average running time of only 70 minutes per CD versus almost 100 minutes per cassette tape; -- Almost two thirds of all audiobooks are released as unabridged editions. The average suggested retail price for unabridged spoken word audio was $41.26. This compares to the average suggested retail price of $27.55 for adult hardcovers reported by Bowker last year; and -- Dick Hill was the most prolific reader/narrator over the last three years, and had the added distinction of being the only male in the top five."We see the audiobook industry poised for growth in the coming years," said Angela D'Agostino, senior vice president of business development for New Providence, N.J.-based Bowker. "The marriage of downloadable digital audio and handheld devices like the ubiquitous iPod, finally gives spoken word audio the ideal platform to greatly expand its customer base beyond commuters and vacationers to a younger demographic that eagerly embraces the everyday choice and convenience of portable entertainment. For those scared away by the $40 purchase price of most spoken word audio titles, public libraries offer their patrons circulating pre-loaded listening devices and wireless downloading of both copyrighted and public domain content." "There is a huge potential for growth in audiobook content," said Andrew Grabois, a consultant for Bowker. "Even though the universe of spoken word audio amounts to less than five percent of all books still in print, the ease of downloading and playing spoken word audio will create a demand for new content that is irresistible, very much like the growth enjoyed by print books since the coming of the Internet." The book production figures in this preliminary release are based on year-to-date data from U.S. publishers. If changes in industry estimates occur, they will be reflected in a later published report. Books In Print data represents input from 83,000 publishers in the U.S. The data is sent to Bowker in electronic files, and via BowkerLink™, Bowker's password protected Web-based tool, which enables publishers to update and add their own data. Founded in 1872, Bowker is North America's leading provider of bibliographic information, and is also the official agency for assigning ISBNs in the United States. Summary statistics for U.S. Book Production is available on Bookwire, Bowker's portal to the book trade, at www.bookwire.com. The company's flagship product, Books In Print®, is available on the Internet at www.BooksInPrint.com, on CD-ROM, in hardbound print format and as licensed data feeds. For more information, please visit www.bowker.com or call 1-888-BOWKER2 (1-888-269-5372).
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