SOURCE: PubMatic

February 25, 2008 10:08 ET

PubMatic Awards Publishers Thousands of Dollars in Free Advertising

Leading Ad Optimization Platform Names Weblog Tools and Sportsvite Winners in Latest Publisher Challenge

PALO ALTO, CA--(Marketwire - February 25, 2008) - PubMatic (www.pubmatic.com), the first and largest ad optimization platform for Web publishers worldwide, today announced that Sportsvite and Weblog Tools Collection are the winners of the January/February PubMatic Publisher Challenge. Sportsvite has increased its revenue by 90 percent, while Weblog Tools Collection has increased its revenue by 30 percent since using PubMatic.

The PubMatic Publisher Challenge is an innovative program that provides web publishers with thousands of dollars of free advertising on Web 2.0 web sites. Publishers go to www.pubmatic.com to sign up for and start using PubMatic, and then tell PubMatic how much the use of its free service has increased their revenues. Building on PubMatic's success with optimizing publishers' ad inventory across ad networks, the PubMatic Publisher Challenge selects winners every month and advertises their products and their success in using PubMatic. PubMatic is the only publisher optimization service that is broadly available and has a proven track record of increasing publishers' revenues.

"The online advertising industry continues to grow by leaps and bounds, but making it work for you can be a time-consuming undertaking," said Rajeev Goel, co-founder and general manager of PubMatic. "The success of Sportsvite, Weblog Tools and our thousands of other publishers shows how PubMatic's online ad optimization can increase publishers' revenue and streamline ad operations. As these publishers share their stories, more publishers will be aware of the option and maximize their own revenues, making online advertising work for them."

Sportsvite (www.sportsvite.com) is an online community that connects people who play sports and helps them organize their games among friends, in leagues or for pick-up. The site receives more than 120,000 unique visitors per month and sells more than 5 million ad impressions per month. Since using PubMatic, Sportsvite has seen a 90 percent increase in revenue. PubMatic has also reduced the amount of time Sportsvite spends on managing ad inventory by 10 hours per week. Sportsvite uses PubMatic for both its ad network and ad layout optimization capabilities.

"PubMatic automates and optimizes all aspects of decision making for how we sell our ad inventory. We no longer have to monitor multiple ad networks and rely on A/B or other testing frameworks," said Neal Shenoy, general manager and co-founder of Sportsvite. "We also took advantage of PubMatic's ability to consolidate reporting across all of my ad networks. I no longer need two guys and a spreadsheet just to figure out my revenue."

Weblog Tools Collection (www.weblogtoolscollection.com) is a leading blog web site that covers blogging techniques, tips, tricks, and hacks, particularly for bloggers who use Wordpress. Weblog Tools Collection (WLTC) receives more than 170,000 monthly unique users and has 10,000 regular subscribers. By using PubMatic's ad layout optimization capability to find optimal color schemes for text ads from Google AdSense, WLTC increased its revenue by 30 percent.

"I thought I had identified the best color scheme for my text ads, but PubMatic quickly found color schemes that increased click-throughs on my web site," said Mark Ghosh, founder and editor of WLTC.

PubMatic, which recently secured $7 million in venture financing, automates and optimizes ad inventory decision-making for Web publishers by identifying and recommending the ad network and layout that will generate the most revenue in real-time. The result is that publishers enjoy increased revenue while at the same time freeing themselves to focus on generating innovative content and reaching new readers. Ad networks benefit from highly targeted publisher lead generation and stronger relationships with their publisher base. Currently in beta, PubMatic serves more than 2,000 publishers and more ad networks than any other ad inventory optimization platform.

About PubMatic

PubMatic is the world's first service that increases Web publishers' revenue by automating and optimizing ad serving decisions. More than 2,000 publishers use PubMatic to significantly increase their ad sales revenue by optimizing across leading ad networks such as Google AdSense, Advertising.com, BlueLithium, and many more and by using sophisticated algorithms to optimize the layout of text and display ads. PubMatic is a service of advertising company Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

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