SOURCE: PubMatic

January 28, 2008 08:01 ET

PubMatic Enables Ad Optimization Across Every Ad Network

Leading Ad Optimization Platform Now Provides Support for Hundreds of Ad Networks, Delivering Higher Revenues for All Publishers

PALO ALTO, CA--(Marketwire - January 28, 2008) - PubMatic (, the first and largest ad optimization platform for Web publishers worldwide, today announced the ability to optimize online ads across any and every ad network. Now Web publishers using PubMatic can eliminate the headache of testing and deciding which ad network and layout will maximize their revenues, because PubMatic does it for them.

PubMatic's vision is to seamlessly connect publishers with ad networks in ways that benefit publishers, ad networks, advertisers and web site visitors alike. PubMatic automates and optimizes ad inventory decision making for publishers by identifying and recommending the ad network and layout that will generate the most revenue in real time. The result is that publishers enjoy increased revenue while at the same time freeing themselves to focus on generating innovative content and reaching new readers. Currently in beta, PubMatic serves more than 2,000 publishers and more ad networks than any other ad inventory optimization platform.

Publishers are increasingly turning to multiple, specialized ad networks to help them monetize their ad inventory. These specialized ad networks focus on particular verticals, geographies, or targeting technologies. With PubMatic's new capability to add any ad network, PubMatic now automatically identifies which ad network can best monetize the publisher's ad inventory on a per-impression basis, yielding higher revenues for publishers everywhere.

"PubMatic immediately doubled our ad revenues by recommending the optimal ad network for each and every visit to," said Michael Crassweller, Web Site Manager, StarDock. "Since serves up nearly 4 million ads per day, PubMatic's ad network optimization has made a big difference to our bottom line."

Web publishers using PubMatic have seen revenues increase by anywhere from 30 to 150 percent in a matter of days. WinCustomize, a community-based Web site that allows users to customize and tailor Windows interfaces, has approximately 2.5 million unique visitors and 33 million page views per month. The company heard about PubMatic through the grapevine and decided to test them out early last summer. After signing up for PubMatic's ad network optimization service, the company quickly saw a 106 percent increase in revenue per ad -- from $.15 to $.31 eCPM.

"We set out to create a new standard in the online ad industry, in which ad networks, publishers and advertisers all win," said Rajeev Goel, co-founder and general manager of PubMatic. "The results of our beta show that we're achieving that goal. While our publishers are better monetizing their Web sites, we're increasing the value of ad inventory flowing through ad networks. Combined with the fact that PubMatic brings qualified, targeted publishers to the networks, reducing churn and acquisition costs, our value proposition has attracted not only thousands of publishers, but dozens of ad networks as well."

The PubMatic public beta is open to all Web publishers, regardless of geography or company size. Signing up is simple and free: publishers can visit to get started in minutes.

About PubMatic

PubMatic is the world's first service that increases Web publishers' revenue by automating and optimizing ad serving decisions. More than 2,000 publishers use PubMatic to significantly increase their ad sales revenue by optimizing across leading ad networks such as Google AdSense,, BlueLithium and many more, by using sophisticated algorithms to optimize the layout of text and display ads. PubMatic is a service of advertising company Komli and is venture backed by Nexus India Capital, Draper Fisher Jurvetson, and Helion Ventures. Find out more at

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    Just Drive Media
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