SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

May 30, 2013 09:00 ET

Pulse Begins Southern Florida Distribution and Warehousing for Cabana™

DENVER, CO--(Marketwired - May 30, 2013) - The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE® brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that it has begun Southern Florida distribution and warehousing for Cabana™ through Dependable Warehousing and Distribution Inc. ("Dependable"), based out of Miami, Florida. Dependable is a supplier of grocery products to more than 400 grocery channels, specializing in the Latin markets such as Presidente and Sedano's Supermarkets among many others. Dependable will also provide warehouse support and be a key distribution point for independent convenience stores for all of Southern Florida and a point of entry into the Caribbean market.

Manny Rivas of Dependable said, "Once we reviewed the Cabana™ brand, with its name and delicious flavors, we were convinced this was a lemonade brand we needed to add to our growing portfolio of products we deliver to our customers throughout South Florida. Being predominate in Latin supermarkets, Cabana™ is the perfect line of lemonade for us to represent."

Paddy Sheya, National Sales Manager for Pulse, stated, "We are very excited to have Dependable join our growing distribution system of 115 US and 4 international distributors. Dependable will provide distribution to over 400 grocery channels as well as provide us with flexible warehouse support to supply future suppliers we are in the process of securing for Southern Florida and the Caribbean."

About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.

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