SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

April 25, 2011 09:00 ET

Pulse Beverage Announces Launch of All-Natural, Reduced Calorie Cabana™ Brand Lemonades

DENVER, CO--(Marketwire - Apr 25, 2011) - The Pulse Beverage Corporation (OTCBB: PLSB) (the "Company" or "Pulse") is pleased to announce the launch of Cabana™ Lemonades by Pulse®, a line-up of refreshing, all-natural, "good-for-you," ready-to-drink lemonades in five distinct and great tasting flavors, offering significantly reduced calories without the use of artificial sweeteners or colouring. Cabana™ Lemonades offer approximately 40% less calories than its competitors and are positioned to enter the market as the only All-Natural Lemonade brand. The fact that Pulse's Cabana™ Lemonades contain no preservatives or artificial sweeteners means that they can be sold in health food stores such as Whole Foods, GNC Live Well, Vitamin Cottage and Sunflower.

Pulse's CEO, Robert E. Yates, comments "Nationally, only a handful of companies market ready-to-drink lemonades and there are only two major brands, AriZona® and Calypso®, and a few other brands, such as Country Time Lemonade, none of which contain 100% natural ingredients. Our premium lemonades will be packaged in eye-catching 20 fl. oz. glass bottles and the combination of superior product and packaging will readily position us to successfully penetrate the market. We will have our Cabana™ Lemonades on the shelves in July, 2011, just in time for the summer lemonade season. This is perfect timing to announce details of our lemonade product launch considering it's National Lemonade Day (www.lemonadeday.org) on May 22nd. We are in discussions with the organizers of the event and are preparing to help out in a major way."

Pulse intends to position its Cabana™ Lemonades as natural complements to food in an effort to broaden their appeal and insulate against any seasonal fall-off. Pulse believes that Cabana™ Lemonades are the refreshing and healthy beverage choice for any occasion and any season.

Pulse has contracted its first bottling facility and aims to start production of its lemonade products in June 2011. The lemonade market is well established and there's an immediate demand. Pulse's Cabana™ Lemonades, being all-natural, lower calorie, and "good-for-you," are in-line with its corporate mission to reach a large demographic by aiming to be the healthiest, all-natural lemonade in the marketplace.

Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: www.pulsebeverage.com.

About Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation manufactures, distributes and markets the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information please visit: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation
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