SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

October 03, 2011 09:00 ET

Pulse Beverage Completes Dual Punch Western Distribution Deal for Cabana™ Brand Lemonade Launch

DENVER, CO--(Marketwire - Oct 3, 2011) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse" or the "Company"), makers of the PULSE® brand of "good-for-you" NutriPurpose™ beverages today announced a strategic distribution agreement with Reno, Nevada based "Dr Pepper 7 Up Bottling Company of the West" ('Dr Pepper 7Up'). The company has agreed to distribute Cabana™ 100% Natural Lemonades throughout its network across Nevada and key adjacent regions.

Dr Pepper 7 Up (www.7upbottling.com) is a 3rd generation business originally established in 1905 and annually distributes millions of cases of beverages throughout all types of retail outlets within its territories in Nevada, California, Idaho, and Wyoming via distributor agreements and through its distribution facilities in Chico, California and Boise, Idaho. Dr Pepper 7 Up operates as a subsidiary of Dr Pepper Snapple Group, Inc. and will be introducing Cabana™ 100% Natural Lemonades throughout its full distribution system. The brands carried by Dr Pepper 7 Up include Dr. Pepper, 7-Up, Snapple, Fiji Water, Rockstar Energy Drink, A&W, Sunkist and RC Cola.

Paddy Sheya, VP and National Sales Manager for Pulse commented, "I am very excited to announce that Dr Pepper 7 Up is joining our distribution network. They are an organization that has been in the business for quite some time and its accumulated experience and knowledge in the beverage industry will be a huge benefit in building Cabana™ 100% Natural Lemonades throughout its territory. The distribution area in California supports the previously announced agreement with Trent Beverage and aligns the two areas into a significant launch in the West. We could not be more pleased with this outcome."

Bob Yates, CEO of Pulse, commented "I am very pleased to have a distributor with this level of expertise in the beverage industry. This is truly the caliber of distributor that any beverage company would be glad to have on board."

Rich Munch, Sales Manager of Dr Pepper 7 Up, said "We are delighted to feature Cabana™ 100% Natural Lemonades in our portfolio of quality beverages. We really see the potential of this product and feel it will be a very successful brand throughout our network."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: www.pulsebeverage.com.

PULSE® and PULSE: NUTRITION MADE SIMPLE® is registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation
-------------------------------------------------
Robert E. Yates
Chairman and CEO

Contact Information