SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

December 06, 2011 09:00 ET

Pulse Beverage Continues Cabana™ Roll-Out by Adding 3.35 Million Potential Consumers in New Jersey

DENVER, CO--(Marketwire - Dec 6, 2011) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse" or the "Company"), makers of Cabana™ 100% Natural Lemonades and the PULSE® brand of "good-for-you" NutriPurpose™ beverages, today announced that it has secured two large distributor agreements in New Jersey servicing a combined population base of 3.35 million potential consumers.

Fischer Thompson Beverages, in business for over 50 years and based in Flanders, New Jersey, is a regional beverage distributor that specializes in distributing beer, wine and non-alcoholic beverages to both large and small retailers in the Northern half of New Jersey. Fischer-Thompson currently distributes industry leading beverages including Snapple, Stewarts, Nantucket Nectars, Vita Coco, Mistic, Yoo-Hoo and Skinny Water to the New Jersey localities of Morris, Somerset, Union, Sussex, Hunterdon and Warren Counties which together serve a population base of 1.7 million individuals.

Seaview Beverage has been in business for over 20 years and currently distributes industry leading beverages including Snapple, Gatorade, Stewarts Root Beer, Nantucket Nectars, Vita Coco, Mistic, Yoo-Hoo and Skinny Water to a population base of 1.65 million persons in Ocean, Monmouth, and Burlington Counties. Seaview runs 13 routes from a 55,000 square foot warehouse and administrative facility in Lakewood, New Jersey.

Paddy Sheya, Pulse Beverage VP and National Sales Manager, comments, "Pulse Beverage is working on expansion plans throughout the east and with the strong efforts that our east coast VP Rob Watkins is making we are seeing several crucial first steps unfold. We are very pleased to enjoy the opportunity of welcoming notable distributors such as Fisher-Thomson and Seaview Beverages to join the Cabana success story."

Robert Watkins, VP of Sales East Coast, adds, "The addition of these two major distributors in New Jersey is a key part of our strategic commercial rollout of the Cabana™ 100% Natural Lemonade product line. Our products will now be available at hundreds of establishments across the State increasing our regional brand awareness which will aid greatly in the development of the first step towards distribution throughout the six New England States. We look forward to building a lasting relationship with Fischer-Thompson and Seaview Beverage."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: www.pulsebeverage.com.

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation
-------------------------------------------------
Robert E. Yates
Chairman and CEO

Contact Information