SOURCE: IO Circuit

June 30, 2011 07:00 ET

Pulse Beverage Corp. (OTCBB: PLSB) Given a 'Buy' Rating From NBT Equities Research

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by the IO CIRCUIT.

NEW YORK, NY--(Marketwire - Jun 30, 2011) - Pulse Beverage Corp (OTCBB: PLSB) has received speculative buy rating by NBT Equities Research, a company founded by research analyst Tobin Smith of the Fox Business News Channel.

Pulse has a fully developed product line that was originally developed by the Baxter Healthcare Corporation. Baxter International (NYSE: BAX) is a global healthcare company with 2010 sales of $12.8 billion. Baxter Healthcare scientifically researched and formulated the Pulse® NutriPurpose™ beverage products and spent in excess of $10 million developing and initially marketing the PULSE® brand. It appears "The Company has the right product with the right marketing message at the right time," according to NBT Equities.

It is well known that smaller, trend setting companies tend to become an acquisition target of larger corporations that specialize in a similar industry. Recent prime examples of major acquisitions in the beverage industry are The Coca-Cola Company (NYSE: KO) buying Energy Brands, Inc., the makers of VitaminWater, for over $4 billion to help break into the infused drink market. Companies like Dr. Pepper Snapple Group (NYSE: DPS) also expand their product offerings through acquisition.

The NBT research report also states that they have made The Coca-Cola Company's Venturing and Emerging Brands division aware of Pulse Beverages Corp.

For more information and to view the entire research report, please visit www.pulsebeverage.com

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