July 06, 2011 07:00 ET

Pulse Beverage Corp. Takes Aim at the $100 Billion Beverage Market

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by the CAPITAL NEWS CIRCUIT.

NEW YORK, NY--(Marketwire - Jul 6, 2011) - -- Pulse Beverage Corp. (OTCBB: PLSB) has recently announced that the first order for its Cabana Lemonade has been made, just in time for the kick-off of summer 2011.

Pulse Beverages Cabana Lemonade stands out from the crowd due to it being the only lemonade with no artificial sweetners which makes it a perfect candidate to be sold in stores like Whole Foods, GNC Live Well, Vitamin Cottage and Sunflower, which all have strict criteria products must adhere too.

Functional beverages of the non-alcoholic variety are one of the fastest growing segments of the functional foods sector. As more major beverage companies like Pepsico Inc (NYSE: PEP), National Beverage Corp (NASDAQ: FIZZ) and Cott Corp (NYSE: COT) invest in this sector, smaller more innovative companies like Pulse Beverage will carve out a successful niche in hopes of gaining market share or being the target of a buyout. Both situations would benefit the shareholders of Pulse Beverage.

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