SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

May 04, 2011 09:00 ET

Pulse Beverage Corporation Announces Innovative "Nutrition Made Simple®" Product Details

DENVER, CO--(Marketwire - May 4, 2011) - The Pulse Beverage Corporation (OTCBB: PLSB) (the "Company") today announces details of its refreshing, great tasting and "Nutrition Made Simple®" PULSE® brand of water-based, NutriPurpose™ beverages.

PULSE® NutriPurpose™ beverages are unique in that they were developed by Baxter Healthcare Corporation to be scientifically effective containing ingredients that are widely considered to be critical to adult health. Pulse owns all the formulations, rights and trademarks relating to the PULSE® brand of beverages and is the only NutriPurpose™ beverage that has been originally developed by a major healthcare company.

The PULSE® NutriPurpose™ brand of beverages are formulated and aimed at providing functional ingredients to specific health platforms:

  • Pulse® - Heart Health Formula™ contains safe and effective levels of a number of important heart and health friendly nutrients in a great tasting beverage. It has vitamin C and selenium, both of which are important nutrients to help maintain the health of your heart. Pulse® Heart Health is an excellent source of dietary fiber which helps to maintain healthy cholesterol levels within the normal range.
  • Pulse® - Men's Health Formula™ is a unique combination of nutritional ingredients loaded with a variety of powerful antioxidants that scavenge free radicals in our bodies. Free radicals are associated with aging, cardiovascular problems, cancer and many health concerns for the modern man. While it is designed to support health in particular areas such as prostate health, the combination of green tea catechins, vitamins E & C, lycopene and selenium help men maintain an ongoing counter attack in the battle against free radical damage to our bodies.
  • Pulse® - Women's Health Formula™ is a convenient nutritional beverage designed specifically for women. Our ability to be active and healthy is directly affected by the strength of our bodies. Pulse contains meaningful levels of the key ingredients that work in concert to enhance bone health throughout our lives -- calcium, magnesium and Vitamin D. Additionally these ingredients coupled with folic acid and other B vitamins help women prepare for pregnancy while soy isoflavones can help buffer symptoms of menopause. No matter the stage of life Pulse helps meet life head on.

NUTRITION MADE SIMPLE® -- "We offer consumers the nutrients they need in a convenient package," said Company CEO Robert Yates. "The nutrients in all of our PULSE® NutriPurpose™ beverages are backed by solid research and are scientifically demonstrated to promote health in targeted areas. The nutritional ingredients were specifically selected to provide the amounts necessary to achieve targeted health benefits. These nutrients normally cannot be consumed in adequate amounts by eating food without substantially increasing calories."

Pulse's mission is to be one of the market leaders in the development and marketing of nutritional beverage products that: (i) provide real health benefits to a significant segment of the population (ii) are endorsed by clinicians through the utilization of nutritional ingredients with clinically demonstrated benefits for targeted areas of health and wellness and (iii) are convenient, simple and appealing to the consumers.

PULSE® and NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: www.pulsebeverage.com.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation manufactures, distributes and markets the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

ON BEHALF OF THE BOARD

The Pulse Beverage Corporation

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Robert E. Yates
Chairman and CEO

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