SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

April 07, 2011 09:00 ET

Pulse Beverage Corporation Announces Launch of PULSE® NutriPurpose™ Beverage Brand

DENVER, CO--(Marketwire - April 7, 2011) - The Pulse Beverage Corporation (OTCQB: PLSB) (PINKSHEETS: PLSB) (the "Company") today announced plans to launch its PULSE® brand, water-based, NutriPurpose™ beverages that are refreshing, great tasting and "healthy-for-you."

The Pulse Beverage Corporation is a NutriPurposed™ beverage company that manufactures, distributes and markets the PULSE® brand of beverages containing functional ingredients that have been shown to promote health. PULSE® NutriPurpose™ beverages are unique in that they were developed by Baxter Healthcare Corporation to be scientifically effective containing ingredients that are widely considered to be critical to adult health. Pulse owns all the formulations, rights and trademarks relating to the PULSE® brand of beverages. PULSE® is the only NutriPurposed™ beverage that has been originally developed by a major healthcare company.

Pulse's mission is to be one of the market leaders in the development and marketing of nutritional beverage products that: (i) provide real health benefits to a significant segment of the population (ii) are endorsed by clinicians through the utilization of nutritional ingredients with clinically demonstrated benefits for targeted areas of health and wellness and (iii) are convenient, simple and appealing to the consumers.

  • PULSE® was developed by Baxter Healthcare Corporation. The parent company, Baxter International Inc., is a global healthcare company with 2010 sales of $12.8 billion.
  • Baxter Healthcare scientifically researched and formulated the PULSE® NutriPurpose™ beverage products and spent in excess of $10 million developing and initially marketing the PULSE® brand.
  • Pulse owns the right to use the following Side Panel Statement: "Formulation developed under license from BAXTER HEALTHCARE CORPORATION." This right is in perpetuity and does not require any royalty payments.
  • The PULSE® NutriPurpose™ beverages may be the only refreshment beverages developed that have sufficient dosages of active functional ingredients to promote health. In fact, Pulse is able to offer a beverage that meets many guidelines for classification as "an excellent source of dietary fiber."

Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit:

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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