SOURCE: Century Capital Markets

July 14, 2011 07:00 ET

Pulse Beverage Corp.'s PULSE Brand Right in Sweet Spot of Functional Beverage Growth

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by the CENTURY CAPITAL MARKETS

NEW YORK, NY--(Marketwire - Jul 14, 2011) - The Pulse Beverage Corp.'s, (OTCQB: PLSB) PULSE NutriPurpose™ Brand of beverages, which have ingredients that have clinically demonstrated benefits for targeted areas of health and wellness, could be positioned directly in the highest growth section of the functional beverage market.

A report by Zenith International states that in 2008, nutraceuticals (functional beverages) achieved double digit growth rates in worldwide sales, with consumption expected to increase 25% from 2010 to 2013.

PULSE NutriPurpose™ brand of beverages is unique in the fact that they were originally created by Baxter Healthcare Corp (NYSE: BAX), only beverage developed by a major healthcare company.

Industry giants like Coca-Cola Company (NYSE: KO) have diversified by buying Glaceau's vitaminwater, Fuze and have invested in Zico Coconut Water. Pepsico, Inc (NYSE: PEP) has acquired Izze Natural Soda, Naked Juice, and Amacoco.

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