SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

September 20, 2011 09:00 ET

Pulse Beverage Engages Noted Sales and Distribution Industry Executive Robert Watkins

DENVER, CO--(Marketwire - Sep 20, 2011) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse" or the "Company"), makers of the PULSE® brand of "good-for-you" NutriPurpose™ beverages, is very pleased to announce the engagement today of Mr. Robert Watkins as VP and Eastern Sales Manager.

Mr. Watkins brings over twenty-seven (27) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. Mr. Watkins also managed a vast mix of beverage brands while at the distributor level.

Most recently he was the national and International sales manager for Bai Brands securing distribution throughout the East coast and parts of the mid-west, Dubai and the Caribbean. From 2007 to 2010, he was the Operations and International Business Manager for New Leaf Teas securing distribution in the mid-south and the Caribbean. From 2005 to 2006, he was the On-Premise Sales Manager for Red Bull North America, the leading purveyor of energy drinks, where he managed a territory stretching across much of Southern Virginia. From 1993 to 2005 he was District Manager and Marketing/Merchandising Manager for Oak Beverages in the New York City market.

Bob Yates, CEO of Pulse, commented "Our whole team is excited about Rob's wealth of expertise and industry relationships combined with his strategic understanding of what it takes to break a new brand into the marketplace. This should be viewed as a significant event in the short but growing history of our Company."

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: www.pulsebeverage.com.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

ON BEHALF OF THE BOARD

The Pulse Beverage Corporation

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Robert E. Yates
Chairman and CEO

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