SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

September 22, 2011 10:21 ET

Pulse Beverage Launches Cabana™ Brand Lemonade Into Key Southern California Market

Distribution Agreement With Trent Beverages Provides Access to Population of 23 Million

DENVER, CO--(Marketwire - Sep 22, 2011) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse" or the "Company"), makers of the PULSE® brand of "good-for-you" NutriPurpose™ beverages, today announced that it has placed its Cabana™ Lemonades by Pulse with Trent Beverages, a rapidly expanding and growing premium brand beverage distributor in Southern California with warehouses in Riverside and Bakersfield.

Trent services all of Kern, San Bernardino, Riverside, and Imperial Counties representing a population base of approximately 5.4 million individuals directly. Through strategic associations with other surrounding beverage distributors this provides an opportunity for distribution to the rest of the 23 million people of Southern California. All of the beverage brands that Trent carries are premium, functional, natural good-for-you beverage brands.

Bob Yates, CEO of Pulse, said, "Partnering with Trent Beverages gives us access to almost 8% of the nation's population which has the largest number of natural food and beverage consumers in North America. It is extremely exciting for us to have the opportunity to influence this many people in the State of California."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: www.pulsebeverage.com.

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission

ON BEHALF OF THE BOARD

The Pulse Beverage Corporation
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