SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

May 31, 2011 09:00 ET

Pulse Beverage Moving Quickly to Ensure All-Natural, Reduced Calorie Cabana™ Brand Lemonade on Shelves for Summer

DENVER, CO--(Marketwire - May 31, 2011) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse" or the "Company"), makers of the PULSE® brand of "good-for-you" NutriPurpose™ beverages, today announced its efforts to ensure its recently formulated Cabana™ Lemonades will be available for thirst quenching summertime sales.

The Company has confirmed the first major order of its eye-catching 20 oz Cabana™ Lemonade bottles from Richards Packaging, based in Portland, Oregon. "We have ordered enough bottles to produce an initial run of approximately 50,000 cases of Cabana™ Lemonade," says Pulse CEO, Bob Yates.

"We have finalized our five flavour profiles, which we feel are superior to our competitors in taste, are 100% all-natural and offer approximately 40% fewer calories. We are currently in discussions with top national distributers and based on our initial tests anticipate an outstanding response to our Cabana™ Lemonade offerings," stated Mr. Yates.

Pulse further reports that production dates have been booked with the Company's first co-packing facility, Lieb Foods of Portland, Oregon, and have also commenced the placement of orders for the key ingredients that ensure product positioning as the only exclusive All-Natural line of lemonades available. This All-Natural distinction qualifies Cabana™ Lemonades for retail sales at discerning outlets including health food stores such as: Whole Foods, GNC Live Well, Vitamin Cottage and Sunflower.

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: www.pulsebeverage.com.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and formulated to contain effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation
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Robert E. Yates
Chairman and CEO

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