SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

September 28, 2011 09:00 ET

Pulse Beverage Places Cabana™ Lemonade Brand in Western Rocky Mountain Region

DENVER, CO--(Marketwire - Sep 28, 2011) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse" or the "Company"), makers of the PULSE® brand of "good-for-you" NutriPurpose™ beverages, today announced that it has placed its Cabana™ Lemonades by Pulse with Innermountain Distributing based out of Newcastle, Colorado.

Innermountain distributes non-competing brands such as: Red Bull, Fiji water, Sweet Leaf Tea, Jones Soda, Nantucket Nectars, Xing Tea, Crystal Geyser Water, Gatorade, Nesquik, Arizona, and Guayaki. Cabana™ Lemonades represents Innermountain's first All Natural beverage brand.

Mr. Ham DuBois, President and owner of Innermountain Distributing, commented, "I am very pleased to have a quality, upscale natural product that will appeal to a large segment of our customer base. I predict that Cabana™ Lemonades will do very well in our market area."

Bob Yates, CEO of Pulse, said "I am very pleased to announce Innermountain Distributing as our distributor for the Western Slope of Colorado. They are known for excellent service and distributing quality well known beverage brands. They have been in business for 26 years and are the premier beverage distributors in their area servicing the international destinations of Aspen, Vail, and Telluride which will give us great exposure and is a major home run for us here in Colorado."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: www.pulsebeverage.com.

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation
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Robert E. Yates
Chairman and CEO

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