SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

September 12, 2011 09:00 ET

Pulse Beverage Sells Out First Shipment of Cabana™ Lemonade and Appoints Veteran Sales Manager to Board

DENVER, CO--(Marketwire - Sep 12, 2011) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse" or the "Company"), makers of the PULSE® brand of "good-for-you" NutriPurpose™ beverages today announced that on the heels of its recently announced agreement to distribute the Cabana™ brand Lemonades with K&G Distribution (Jenny's Markets, KG Conoco), the Company wishes to announce the appointment of veteran industry sales manager Parley (Paddy) Sheya as a director of the Company effective August 4, 2011.

Bob Yates, CEO of Pulse, comments, "We have been formalizing final contracts with numerous major distributors that supply the Western US as well as Internationally in Canada, Africa, the Philippines and Taiwan; the demand is such that we anticipate selling out our first 50,000 cases of production. This is based on the commitments we have received from distributors and grocery wholesalers; both Paddy and I are very pleased by this initial success. Needless to say, I am also extremely pleased to welcome his appointment to the Company's Board."

Since joining Pulse as National Sales Manager, Mr. Sheya and Pulse's CEO, Bob Yates, have completed the organization of Pulse's sales team in the Western US and have a firm commitment from a beverage distribution veteran whom has worked extensively with Pulse senior management to organize the team in the Eastern US.

Mr. Sheya has brought to Pulse almost 30 years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen's Natural Sodas and Juices; New York Seltzer® and Evian Water®. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Winn Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK.

Mr. Sheya comments, "We are now set up with a veteran sales staff and have secured meetings with major distributors as well as retailers in the Western States of Washington, Oregon, Idaho, California, Colorado, Arizona, Kansas, Iowa, Nebraska, Missouri, Minnesota, Montana and New Mexico. These meetings are taking place over the next few weeks. We now have all the material and product in place to secure numerous distribution agreements advancing us ahead of our target goals by year end."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: www.pulsebeverage.com.

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation
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Robert E. Yates
Chairman and CEO

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