SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

July 19, 2011 09:00 ET

Pulse Beverage Signs Distribution Agreement With Rapidly Growing Southwest Distributor

DENVER, CO--(Marketwire - Jul 19, 2011) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse" or the "Company"), makers of the PULSE® brand of "good-for-you" NutriPurpose™ beverages, today announced that it has signed a distribution agreement with Duke City Wholesale ("Duke") for distribution of Cabana™ Lemonades by Pulse.

Duke is a rapidly emerging firm based out of New Mexico and Texas doing an excellent job of product distribution to grocery and convenience stores across the US Southwest. Duke distributes many beverage products, including the Nation's #1 energy shot brand.

David Ray, CEO of Duke, said, "We are pleased to add Cabana™ Lemonades by Pulse to our existing beverage brands we distribute. Cabana Lemonades are great tasting with significantly reduced calories compared to the competition that I believe will be very well accepted in the Southwest."

Bob Yates, CEO of Pulse, commented, "This is the first of many distribution agreements we expect to sign during the weeks and months ahead. We have been in contact with numerous large distributors and are receiving a very positive response to both our Cabana™ Lemonades and Pulse® NutriPurpose™ product lines. We are in the process of extensive travel to meetings with our colleagues at the major distributors in order to get our distribution agreements in place as quickly as possible."

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: www.pulsebeverage.com.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission

ON BEHALF OF THE BOARD

The Pulse Beverage Corporation

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Robert E. Yates
Chairman and CEO

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