SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

March 14, 2012 09:00 ET

Pulse Enters Nine Counties in Key Southern California Markets

Distribution Agreements With Energized and Avanzar Provide Distribution Into Nine Counties With a Population Base of 20 Million

DENVER, CO--(Marketwire - Mar 14, 2012) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured distribution, through two major emerging brand distributors in nine counties in Southern California: Fresno, Kern, Tulare, Kings, Los Angeles, Orange, Santa Barbara, San Bernardino and Riverside.

Avanzar Sales and Distribution is a wholesale distributor/manager of emerging beverage brands in the greater Los Angeles market. Its management team has worked with several major beverage brands over the past 20 years in their retail marketing and distribution efforts. These brands include Pepsi, Red Bull, Nestlé, Fuze, Vitamin Water, Voss Water and Calypso Lemonade. Bill Juarez, President of Avanzar, said, "We are extremely excited to be partnered with Pulse and its Cabana™ 100% Natural Lemonade product for the greater Los Angeles market. We believe strongly in the brand proposition that Cabana™ provides to the consumer. We are also looking forward to introducing the innovative Pulse® NutriPurpose™ brand beverage in the near future. We believe that our customers will welcome the Pulse beverage brands as a good addition to their existing product lines."

Paddy Sheya, National Sales Manager of Pulse, stated, "We are very focused on the development of the West Coast and with the addition of these two distributors we will be building one of the largest markets in the West as well as one of the largest population bases in the country. This is very exciting to enter California with partners such as Avanzar and Energized who have veteran management and sales teams."

Bob Yates, CEO of Pulse, said, "Partnering with Avanzar and Energized gives us access to almost 6% of America's population, particularly in California, where it is recognized that the largest number of natural food and beverage consumers in North America reside. It is extremely exciting for us to have the opportunity to influence this many people in the Southern California marketplace."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product PULSE® NutriPurpose™ originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.

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