SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

May 14, 2013 09:00 ET

Pulse Increases California Coverage to 80% Through Six Distributors

DENVER, CO--(Marketwired - May 14, 2013) - The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE® brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that it has secured four more distributors in the populous state of California. Coverage extends to more than 30 million of the 37 million residents. Pulse has completed its second run of its flagship product, PULSE®, and has begun shipping to Southern California.

Existing distributors are: Avanzar Sales and Distribution, covering Orange, LA, San Bernardino and Riverside counties; Geyser Distributing covering 14 counties including San Francisco and Alameda; Specialty Beverage Distributor covering San Diego and Imperial counties; G.B.L. Distributing Company covering Santa Barbara, Ventura and San Luis Obispo counties; Premium Beverage Company covering Santa Cruz and Monterey; and D&L Distributing.

Patrick Madden of Specialty Beverage, based out of San Diego, said, "We just started selling Cabana™ and the reception and resulting sales have been outstanding. We are very excited to distribute Cabana™ to our customers."

Bill Juarez, President of Avanzar, commented, "We are excited to further our partnership with Pulse to assist in the launch of PULSE® into the Southern California marketplace. The collaboration of Pulse and Baxter Labs is unique and in our 25+ years in the beverage industry we can't recall a brand that has come to market with the evolutionary combination of proven health benefits and great taste. We believe this new line of functional beverages will only add to the strength of the Cabana™ brand which we currently represent for Pulse in the natural food channel as well as distribute in our DSD businesses in SoCal and soon to be in Arizona."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.

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