SOURCE: Pulse Beverage Corporation
DENVER, CO--(Marketwired - Feb 12, 2014) - The Pulse Beverage Corporation (OTCQB: PLSB), makers of the PULSE® brand of functional beverages and Natural Cabana® Lemonade, today announced that it is expanding its product line with the introduction of Natural Cabana® Coconut Water and Natural Cabana® Pineapple Coconut Water, which will first be available in Albertsons grocery stores later this month.
The launch of Pulse's coconut water arrives at a time when greater numbers of consumers are seeking out beverages that taste as great as the health benefits they contain. According to Beverage Industry's recent new product development survey, "healthy" and "natural" are the top beverage attributes among consumers for 2014.
"Coconut water has rapidly become its own category, and we are able to introduce a product that contains high-quality ingredients, superior taste, and competitive pricing that appeals to a broad and diverse marketplace," said Bob Yates, CEO of Pulse. "Now that we have grown an expansive distribution network in a relatively short period of time, we look forward to introducing our coconut water to convenience and grocery stores that we believe will resonate with our product."
At the same time, many consumers are searching for all-natural beverages that have the same hydration properties of a carbohydrate-electrolyte sport drink. A study published in the Journal of the International Society of Sports Nutrition found that coconut water can provide similar hydration benefits when compared with a typical sport drink.
Coconut water naturally contains high levels of electrolytes, vitamins and minerals, and has a lot less sugar than many "sports" drinks. Low in calories, and naturally fat- and cholesterol-free, coconut water has served as a source of hydration for thousands of years in tropical climates. With only 60 calories and 10 grams of sugar per serving, Natural Cabana® Coconut Water is made from the world's highest quality coconuts and natural spring water.
Pulse will officially launch its coconut water in early March at Natural Products Expo West, a leading tradeshow venue for natural and organic products. Pulse will provide samples of its coconut and pineapple coconut water at the Anaheim, Calif.-based event, which is poised to draw more than 60,000 attendees.
About The Pulse Beverage Corporation
Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages. Combining all-natural ingredients, essential vitamins and minerals, Pulse's line of beverages provides consumers with a high-quality, healthy alternative at a reasonable price. For more information, please visit: www.pulsebeverage.com or email firstname.lastname@example.org.
Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev
Pulse Beverage Facebook Fan Page at https://www.facebook.com/PulseBeverageCorporation
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.