SOURCE: The Pulse Network

The Pulse Network

September 13, 2011 13:07 ET

The Pulse Network Kicks Off Its Inbound Marketing Summit as Top Marketers, Business Leaders and Media Pros Converge on Boston

Massachusetts Governor Deval Patrick, Chris Brogan, Guy Kawasaki, Barry Libert, Ben Mezrich, Youngme Moon, Other Industry Luminaries to Address Summit

CANTON, MA--(Marketwire - Sep 13, 2011) - The Pulse Network (TPN), a leading video powered campaign and event platform, kicks off the company's showcase event for marketers, business leaders and media professionals this week -- the Inbound Marketing Summit (IMS) -- at the Sheraton Boston. Held in conjunction with the HubSpot User Group Summit and FutureM, over 1,000 attendees will convene starting on September 14 to network with peers, learn from experts in marketing innovation, and experience the latest thinking from many of the industry's top authors and strategists.

Hosted by TPN's Butch Stearns, the program will also feature breakout sessions and exhibits by more than 30 solutions providers and will be broadcast live on TPN's Web TV network (

Highlights of the 2-day program include:

  • Chris Brogan, TPN advisor, social media pioneer, and founder of Human Business Works, speaking on making the most of Google+ for Business,
  • Garage Technology Ventures founder, industry watcher and author Guy Kawasaki, on The Art of Enchantment,
  • Barry Libert, Open Matters founder and TPN advisor, and Allen Bonde, CMO at TPN, on 5 Rules for Embracing the Disruption of Social, Mobile and Open Content,
  • Best-selling author Ben Mezrich, on the real story behind Facebook,
  • Youngme Moon, Harvard Business School Senior Associate Dean and author of DIFFERENT, on differentiation and Escaping The Competitive Marketing Herd,
  • HubSpot's Social Marketing Scientist Dan Zarrella with new research on the Science of Social Media,
  • BrightSite Group's Dan Heath on How to Change When Change is Hard, and
  • Executive panels on the state of Social CRM with John Ferrara, Larry Augustin, and Brent Leary, and the future of mobile marketing with Rich Miner, John Puterbaugh, Tim Hayden and Matt Cutler.

"With FutureM and the Inbound Marketing Summit drawing many of the top thinkers and doers from the world of marketing to Boston this week, Massachusetts continues to solidify its position as the hub for digital innovation, technology and marketing," said Governor Deval Patrick.

"This year's IMS is the biggest and best so far, and along with our friends at HubSpot, we are thrilled to welcome Governor Patrick and our attendees to Boston, and look forward to hearing from the all-star lineup of speakers and also sharing what we have been building and learning at The Pulse Network," said Stephen Saber, CEO of TPN.

Added Chris Brogan, TPN advisor and founder of Human Business Works, "The beauty of Inbound Marketing Summit is that it's frequented by a blend of top inbound marketing practitioners plus large and mid-sized companies looking to stay on the cutting edge of that space. We talk about the future, but we also go deep into the practical now. Many people use IMS to debut their next big idea. Maybe you'll find yours there, too!"

Along with HubSpot and FutureM, featured IMS supporters and sponsors include: Bridgeline Digital, Infusionsoft, Marketwire, PR Newswire, R2integrated, SugarCRM, along with Constant Contact, Eloqua, GoodData, Marketo, PaperThin and Sitecore. Other sponsors include Awareness, BlueTrain Mobile, Brainshark, Day2, Expion, IdeaLaunch, Jungle Torch, Percussion, RatePoint, Slingshot SEO, Traackr and True Influence.

About The Pulse Network

The Pulse Network (TPN) provides premium content creation, digital distribution and presence management, and community growth solutions to help you engage everywhere™. With our state of the art video production studio, over 20 years of experience delivering online and offline marketing programs and events like the Inbound Marketing Summit, unique social media and analytics capabilities, and a highly skilled team of strategists, programmers, on-air talent and syndication specialists, TPN has become the partner of choice for numerous B2B and consumer brands. Learn more at

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