SOURCE: The Pulse Network

The Pulse Network

July 28, 2011 15:11 ET

The Pulse Network Launches New Multi-Channel Digital Marketing Solutions via Merger With CrossTech Partners and CrossTech Media

New Business Designed to Help Organizations Leverage Their Content Assets to Drive Awareness, Customer Acquisition and Loyalty via Social Campaigns and Events

CANTON, MA--(Marketwire - Jul 28, 2011) - The Pulse Network (TPN), a leading provider of premium content creation, digital distribution and presence management solutions for B2B and consumer brands, along with a far-reaching platform for communities, campaigns and events, announced the launch of its new solutions suite resulting from the aggregation of eight previously independent business units.

According to Stephen Saber, CEO: "The merging of our CrossTech Partners, Media and Forums units along with the recent merger of New Marketing Labs and the Red Pin Marketing agency into a larger The Pulse Network allows us to service our clients' needs more efficiently and effectively. Today we can help clients with the creation of the right type of content at the right pace, and the targeted distribution of this content to create optimal awareness, acquisition and retention rates -- exactly what companies need to tap the full potential of content marketing and, along with our analytics, to demonstrate real ROI and NAV."

Created initially in 1992, the CrossTech Partners unit has been providing event technologies, registration and lead generation services to businesses, event organizers and associations of all sizes such as AEM and NFPA. In the face-to-face events marketplace, CrossTech Media and CrossTech Forums have been managing executive-level programs including Inbound Marketing Summit, ITEC conference for IT managers, HealthIT Insight Summit and Financial Technology Insight, along with a dozen other events. New Marketing Labs has specialized in social media marketing, measurement dashboards and performance analytics for several years, and has developed a client list including Pearson Education, Molson, and Sony.

An emerging community development and lead generation powerhouse

With these developments, The Pulse Network brings together elements of each business unit with TPN's live web TV programming, production capabilities and communities such as: The Pulse on Technology, The Pulse on Business, The Pulse on Lifestyles and The Pulse on Sports. These and other communities will now be served through curated content from TPN programs, e-newsletters and events -- creating more targeted engagement and lead generation opportunities for partners and in turn their customers.

Nick Saber, President of the company, added, "Our development team has a powerful web TV broadcast capability, keeping the most engaging content -- video programming -- at its core and layering in the best of social media, including Twitter, Skype and Facebook, something the market has not seen in video on the net ever before."

The Pulse Network's community platform and digital marketing offerings now include solutions across the full lifecycle of ways to leverage content to drive awareness, acquisition and loyalty:

  • Digital Strategy and Audit, using the firm's proprietary "Content Performance Index" and social marketing expertise,
  • Webinar 3.0, integrating high-quality video, an in-studio host, and social discussions to greatly enhance the webinar experience for desktop or mobile users,
  • Executive Brief 3.0, leveraging TPN's video platform to capture, produce and deliver a month's worth of blog and community content with just one hour of your executive's time,
  • Private-labeled Community Development solutions, and
  • Event Technology Solutions, including a multi-channel SaaS platform for registration, lead management and event web sites.

In addition to these solutions, The Pulse Network offers newsletters and email marketing services, Twitter, Facebook and website management, and an end-to-end customer acquisition program integrating various solution elements along with program management as part of a turnkey lead generation package.

TPN's programming offerings feature personalities and shows by Chris Brogan, Butch Stearns, Steve Garfield, CC Chapman, and Ziff Davis Enterprise's Eric Lundquist, plus more than a dozen more. Programming is live Monday through Friday 9:00 AM to 4:00 PM.

About The Pulse Network

The Pulse Network (TPN) provides premium content creation, digital distribution and presence management, and community growth solutions to help you engage everywhere™. With our state of the art video production studio, over 20 years of experience delivering online and offline marketing programs, unique social media and analytics capabilities, and a highly skilled team of strategists, programmers, on-air talent and syndication specialists, TPN has become the partner of choice for numerous B2B and consumer brands. Learn more at http://thepulsenetwork.com/corporate.

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