SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

January 15, 2013 09:00 ET

Pulse Provides Update on Chain Store Cabana™ Listings

DENVER, CO--(Marketwire - Jan 15, 2013) - The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE® brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that it has a nationwide and international distribution system of over 90 distributors servicing 44 US states, Canada, Panama, Bermuda and Mexico with 4 international distributors pending.

Paddy Sheya, National Sales Manager for Pulse, stated, "Our distribution system reached nationwide 'critical-mass' during the latter part of 2012. Centralized purchasing for large grocery and convenience store chains has resulted in the implementation of shelf-settings and product placements to Q1 of 2013. These factors allowed us to approach and secure listings for our Cabana™ 100% Natural Lemonade from US national and regional grocery and convenience store chains. To date we have secured US listings with over 7,500 retail chain outlets. We are ramping up production to deliver Cabana™ to all of these outlets during Q1. We expect to add an additional 8,000 US listings during the remainder of Q1 based on discussions we have underway. On a twelve month from delivery-to-store basis we estimate US Cabana™ case sales in excess of 2,500,000 and international Cabana™ case sales in excess of 500,000 based on secured and targeted listings to date."

About The Pulse Beverage Corporation 

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.

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