SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

March 31, 2014 16:01 ET

Pulse Provides Update on Strategic Growth Initiatives

2013 Full-Year Revenue Grew 45 Percent; Natural Cabana Lemonades Now Sold at 20,000 Stores; To Date, Coconut Water Orders Reach 120,000 Cases

DENVER, CO--(Marketwired - Mar 31, 2014) - The Pulse Beverage Corporation (OTCQB: PLSB), makers of Natural Cabana® Lemonades and Coconut Waters, and PULSE® brand of functional beverages, today issued the following letter to shareholders from Bob Yates, chief executive officer:

Dear Fellow Shareholders:

With 2014 well underway, I am happy to provide an update on the exciting progress we have made in recent months. Aside from further establishing a foundation and growth platform for our company throughout the past year, we are pleased with the excellent response being received following the launch of Natural Cabana® Coconut Water and Natural Cabana® Limeade, in addition to the new face of PULSE® brand of functional beverages.

Last year, was an important period of building for the future. From a financial perspective, revenues grew 45 percent in 2013 over the prior year, and the company's net loss was reduced by nearly 10 percent. For more details regarding our 2013 financial results, please visit http://www.pulsebeverage.com/sec-filings/.

While as an emerging growth company, our financial results are not yet near the level of performance we expect to achieve, our distribution network and product lines are gaining significant traction. To date, our lemonade products are sold in approximately 20,000 locations, which is an unprecedented amount of listings when you consider the short period of time we've been around as a company.

The quick ramp of our lemonade inspired us to leverage the distribution network with another less seasonal product that is experiencing a rapid rate of consumer adoption -- coconut water. In February, we launched Natural Cabana® Coconut Water, selling out of our first shipment of 14,000 cases prior to the beverage's formal debut at Natural Products Expo West, a leading tradeshow venue that we attended in March. As of today, I am pleased to report that total orders for our coconut water have reached 120,000 cases.

People who have sampled our coconut water are raving about its great taste and attractive price point relative to other products on the market. We are rolling out the beverage in several high-traffic retail points, including Albertsons, Walgreens, Shell Oil convenience stores, Kmart stores and 7-Eleven franchises, among others to be announced later this year. The reception has been so strong for Natural Cabana® Coconut Water that we anticipate sales to be equal to or greater than lemonade sales in 2014. Please visit http://bit.ly/cabanacoconutwater to view a video about our coconut water. 

We also recently introduced Natural Cabana® Limeade, another product that has less seasonality than lemonade and is garnering attention on shelves as consumers discover this refreshing alternative to other flavors. As cliché as this may sound, limeade is one of those beverages that make consumers' mouths water. Our limeade product is absolutely top notch in taste, quality and value.

Additionally, we are in the process of introducing our newly designed and reformulated PULSE® brand of "Heart and Body Health" functional beverages. The is an exciting development for the product, since it will have gender-neutral appeal and great taste, as well as contain liposomal technology developed by Baxter Healthcare, designed to significantly enhance the absorption of vitamins and other vital nutrients. The rollout for the new PULSE® is slated for later this spring.

As we continue to leverage our growing distribution network, introduce new products, and deploy sales and marketing strategies to increase the reach of our beverages, we believe the Company is well-positioned for a game-changing 2014 that will vastly improve our bottom line and ultimately enhance shareholder value.

We greatly appreciate your continued support and look forward to keeping you informed of our exciting progress in the year ahead.

Sincerely,

Bob Yates, Chief Executive Officer

About The Pulse Beverage Corporation
Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie natural drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages. Combining all-natural ingredients, essential vitamins and minerals, Pulse's line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price. For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com.

Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev. Become a Pulse Beverage Facebook Fan Page at https://www.facebook.com/PulseBeverageCorporation.

Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, achieving an objective of an annualized sales run rate of one million cases next year. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and the company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although management believes that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the company's annual report on Form 10-K for the most recent fiscal year, quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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