SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

April 04, 2012 09:00 ET

Pulse Reduces Costs and Increases Supply Into Eastern and Midwest USA

Pulse Produces Cabana™ 100% Natural Lemonade at Castle Co-Packers Near Pittsburgh and Secures Minnesota Glass Supply Through Zuckerman Honickman

DENVER, CO--(Marketwire - Apr 4, 2012) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has begun production of Cabana™ 100% Natural Lemonade at its Eastern based co-packer, Castle Co-Packers LLC, an experienced, independent bottling plant located near Pittsburgh in New Kensington, PA. Castle recycles 80% of its materials and has been certified as organic, Orthodox Union kosher and gluten-free. Castle focuses on high end, specialized beverage brands and has four production lines, multiple shifts, 90-plus beverage customers and has an expert logistics service that oversees a 500,000 sq. ft. warehouse. Bob Yates, CEO of Pulse, said, "With production in Pennsylvania we can now produce and deliver our products into Eastern and Midwest USA more efficiently and at far less cost than shipping from the west coast."

Pulse also announces it has secured beverage industry pioneer, Zuckerman Honickman, as its new glass supplier for its eye-catching 20oz. Cabana glass bottles. Zuckerman will manufacture Pulse's Cabana glass bottle through Anchor Glass Container's Shakopee, Minnesota facility. For over a century, Zuckerman Honickman has been a leader in the packaging industry, with a reputation for excellent customer service, superior buying power and industry know-how. Bob Yates, CEO of Pulse, said, "Producing our glass in centrally located Minnesota instead of China brings jobs back to America at the same time as significantly reducing our glass manufacturing, holding and shipping costs while reducing glass delivery time to our co-packers. We are now moving our attention to production in Texas and California to meet the growing demand across America and further reduce costs."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product PULSE® NutriPurpose™ originally developed by a major healthcare company. For more information: or email

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