SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

April 17, 2012 09:00 ET

Pulse Secures Distribution Into Washington State With a Large Pepsi Distributor

DENVER, CO--(Marketwire - Apr 17, 2012) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured distribution into Washington State through Corwin Beverage Company which began distribution in 1941 and now has more than 100 delivery vehicles servicing four counties in Southwest Washington State. Pulse aims to complete state-wide distribution within a month.

Over the past 70 years, Corwin's original offerings have grown to a product line of 300-plus beverage brands to fit any lifestyle. Major brands they distribute are: Gatorade, Pepsi, Dr. Pepper, Sierra Mist, Brisk, Mountain Dew, Crush, Aquafina, SoBe, Starbucks, Seattle's Best, Lipton and AMP to name just a few. Prior to Corwin's distribution of Cabana™ 100% Natural Lemonade they had no all natural lemonades in their beverage line-up. John Hartney, VP of Sales of Corwin, said, "The lemonade category has had tremendous growth over the past couple of years. We are excited to partner with Pulse which offers a high quality great tasting all natural lemonade. In order to meet the ever changing needs of our customers it is important for us to offer a wide variety of products like Cabana™ 100% Natural Lemonade."

Bob Yates, CEO of Pulse, said, "Corwin Beverage is an outstanding beverage company who is known for quality products and service. We are pleased to have them as a Cabana distributor. Our goal is to work with the best distributors in each region and we are pleased about Corwin's award winning sales and service."

Paddy Sheya, VP and National Sales Manager of Pulse, said, "We are very excited to have Corwin Beverage as our first entry into the US Pacific Northwest; Corwin is a very well respected beverage company which not only services traditional supermarkets and C-Stores but provides a very impressive food service division that will be a major asset in building brand awareness."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product PULSE® NutriPurpose™ originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.

Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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