SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

February 23, 2012 09:00 ET

Pulse Secures International Distribution for Panama and Receives First Order for Cabana™ 100% Natural Lemonade

DENVER, CO--(Marketwire - Feb 23, 2012) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured an international distribution agreement with Miami-based Rey Trading Inc. to ship product to Panama. Pulse has received its first order and Cabana™ 100% Natural Lemonade will soon arrive in Panama, a country with a population base of 3.5 million and average year round temperatures of 80°.

Rey Trading Inc. is a subsidiary of Panama-based Rey Holdings Inc. which operates the largest supermarket chain in Panama covering all nine provinces under the brand names: Rey supermarkets, Romero Supermarkets and Mr. Precio Mini-markets.

Bob Yates, CEO for Pulse, said, "Our international distribution agreement with Rey Trading to ship Cabana™ 100% Natural Lemonade to Panama is a strategic step forward in realizing our goal of widespread distribution into the international beverage market -- an arena that can greatly enhance our sales."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit:

About The Pulse Beverage Corporation (OTCBB: PLSB)

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures, distributes and markets Cabana™ 100% Natural Lemonade and is preparing to "red carpet" distribute its flagship beverage product PULSE® NutriPurpose™ brand originally developed by a major healthcare company. For more information: or email

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

The Pulse Beverage Corporation
Robert E. Yates
Chairman and CEO

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