SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

February 14, 2012 09:00 ET

Pulse Secures Large Four State Midwest Convenience Store Distributor

DENVER, CO--(Marketwire - Feb 14, 2012) - The Pulse Beverage Corporation ("Pulse") (OTCBB: PLSB), makers of Cabana™ 100% Natural Lemonade and Pulse® brand of NutriPurpose™ beverages, today announced it has secured a large regional convenience store distributor for four Midwest states, Saint Joe Distributing.

Saint Joe Distributing ("Saint Joe"), based out of St. Joseph, Missouri, began operating in 1949, providing full service convenience store ("C-store") distribution in the four midwestern states of Missouri, Kansas, Iowa and Nebraska, through four regional depots. Saint Joe has a state-of-the-art, fully-automated warehouse distribution system with 340,000 cubic sq ft of frozen and cooled warehouse. Chuck Robertson, Operations Manager for Saint Joe, commented, "We look forward to the addition of Pulse's Cabana ™ 100% Natural Lemonades. With the ever-evolving beverage market and the lemonade category moving toward all-natural, health and wellness, Cabana™ will definitely give us a strong foothold on lemonade sales through our C-store customers."

Paddy Sheya, Pulse's National Sales Manager, said, "We are very excited to have secured Saint Joe as our C-Store distributor in the states of Missouri, Kansas, Iowa and Nebraska. Saint Joe provides excellent service to the C-Store sector covering a major portion of the midwestern market for over 60 years. Saint Joe's C-store distribution system fits well with our soon to be announced Midwest supermarket distribution and, additionally, our flagship product, Pulse® NutriPurpose, which we plan to red carpet introduce in the next couple of months."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.

About The Pulse Beverage Corporation (OTCBB: PLSB)

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures, distributes and markets Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product PULSE® NutriPurpose™ brand originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.

Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements may include the development of new business opportunities, revenue, profits and results of operations. Actual results could differ from those projected in any forward-looking statements due to the inherent uncertainties associated with new projects. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our Form 10-Q for the quarter ended March 31, 2011.

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation

Robert E. Yates
President & Chief Executive Officer

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