SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

February 20, 2014 08:00 ET

Pulse Sells Out First Shipment of Natural Cabana® Coconut Water

Solid Distribution Network Paves the Way for Strong Rollout

DENVER, CO--(Marketwired - Feb 20, 2014) - The Pulse Beverage Corporation (OTCQB: PLSB), makers of the PULSE® brand of functional beverages and Natural Cabana® Lemonades and Coconut Waters, today announced that it is has sold out of its first shipment of 14,000 cases of Natural Cabana® Coconut Water prior to the official launch of the drink. Due to high demand, Pulse has placed a larger order with its Thailand manufacturer.

"The strong demand we are receiving validates our philosophy that a great tasting product sourced from the highest quality coconuts in the world, coupled with competitive pricing, will significantly drive sales for our Natural Cabana® Coconut Water and Pineapple Coconut Water in the year ahead," said Bob Yates, CEO of Pulse, who noted that coconut water today is the fastest growing product in the rehydration segment. 

"The robust distribution network we built with Natural Cabana Lemonade has paved the way for a solid launch platform for our coconut water. Our California distributor is very excited about demand for the product and is preparing a rollout into 1,000 retail points, including Albertsons, Walgreens, Shell Oil convenience stores, Kmart stores and 7-Eleven franchises," Yates added.

Pulse will officially launch its coconut water in early March at Natural Products Expo West, a leading tradeshow venue for natural and organic products. Pulse will provide samples of its coconut and pineapple coconut water at the Anaheim, Calif.-based event, which is poised to draw more than 60,000 attendees. 

About Coconut Water

Coconut water was used in World War II and Vietnam as a replacement for blood plasma. The electrolyte content of the water is close enough to plasma to make it an acceptable medical practice in emergency situations where plasma is in short supply. Even today in some third world countries it is still a common practice to use coconut water instead of plasma.

The nutritional content of coconut water includes electrolytes, calcium, magnesium and potassium and is isotonic, so it replaces body fluids lost to physical stress or injury. The Chicago Blackhawks use coconut water in their training regimen. Even Gatorade has realized the value of coconut water and uses it in many of their drinks. Many professional athletes consume sports drinks on a regular basis, and pure coconut water has 15 times more electrolytes than most of these drinks. Doctors have cited coconut water as the best source of rehydration because it does not contain citric acid and is very low in sugars, unlike most sports drinks.

Following are additional uses and benefits of coconut water: remedy for hangovers, reduces nausea, skin lotion and suntan oil ingredient, nurtures healthy skin, raises metabolism to promote weight loss, boosts the immune system, improves circulation, and keeps the digestive tract clean, among others. 

About The Pulse Beverage Corporation

Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages. Combining all-natural ingredients, essential vitamins and minerals, Pulse's line of beverages provides consumers with a high-quality, healthy alternative at a reasonable price. For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com.

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