SOURCE: PulsePoint


November 09, 2011 10:00 ET

PulsePoint Expands Its Crowd-Sourced Content and Curation Capabilities With the Acquisition of FanIQ

Deal Connects Brands and Publishers to Targeted, Highly Passionate Content

NEW YORK, NY--(Marketwire - Nov 9, 2011) - PulsePoint, a global digital media technology company headquartered in New York City, today announced the acquisition of FanIQ, a sports-focused game and content site that connects millions of fans to the teams and sports they care about the most. The deal extends PulsePoint's crowd-sourced content and curation capabilities in support of the company's game changing strategy to fulfill marketers' and publishers' need for holistic technology solutions.

FanIQ transforms the online sports experience by amassing conversations from passionate sports enthusiasts into one global community. Fans prove their sports knowledge, broadcast their opinions on news and rumors, and unite with like-minded enthusiasts on favorite teams and rivals. With the acquisition, PulsePoint can now offer this form of social engagement to brands and publishers looking to access targeted and well-curated crowd-sourced content in support of their marketing objectives.

Social content and buzz has quickly become a strong measure of a brand's pulse, or audience popularity. This has made it top-of-mind for marketers. A recent report released by the Content Marketing Institute found that 9 out of 10 organizations now market by using content. The same report found that the biggest challenges for marketers are producing engaging content (36 percent), producing enough content (21 percent) and finding budget to produce content (20 percent). PulsePoint's acquisition of FanIQ helps companies leverage content in ways they could not accomplish in the past.

"There is no doubt that content remains king. It is the DNA of rich digital engagements," said PulsePoint Executive Chairman Patrick Vogt. "The acquisition of FanIQ is a strategic move for PulsePoint. It expands our reach across sports, a category that attracts deeply passionate audiences and is highly attractive to clients who want to leverage the energy and intensity of this type of targeted user generated content."

While the acquisition will enable PulsePoint to distribute the content of FanIQ, the sports content website will remain a standalone brand under the leadership of Aki Hashmi, general manager of PulsePoint's operated properties. According to Mr. Hashmi, "FanIQ and its members also benefit from the acquisition because PulsePoint's audience analytics capabilities will be integrated across the site. This will help FanIQ connect its members with the content they care about the most while enabling the publisher to maximize revenues by increasing the value of its inventory."

About FanIQ
FanIQ is the world's most interactive sports website. On FanIQ, over 12 million sports fans have more fun by competing against others to prove their sports knowledge, broadcasting their takes on games, news and rumors to the world and uniting to cheer their teams and root against their rivals. For more information, please visit

About PulsePoint
PulsePoint™ is a digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale. PulsePoint's holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. PulsePoint delivers a spectrum of services, including data management and media mix optimization, content distribution, contextual ad exchange capabilities, RTB and crowd sourcing. The company's real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the US and the UK. For more information, please visit

Contact Information

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    Hollis Guerra
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