SOURCE: PulsePoint

PulsePoint

December 06, 2011 08:30 ET

PulsePoint's December Road Show Compels Agencies and Brands to Transform Cross-Informed Marketing Efforts Into Greater Reach and Results

NEW YORK, NY--(Marketwire - Dec 6, 2011) - PulsePoint, a global digital media technology company headquartered in New York City, today announced that two of its executives are slated to help lead key industry forums in December. Both expert discussions will focus on the theme of transforming cross-informed marketing efforts into greater reach and results.

On December 7, on the 10:30 a.m. panel "Integrating Email and Display Advertising" at the Email Insider Summit, PulsePoint Vice President, Nicholas Einstein, will provide an overview of how online behavioral advertising has evolved over recent years and how this evolution has affected email marketers. Attendees will learn how email-display integration works and how to ensure that consumer privacy and self-regulatory policies are maintained throughout the process. Einstein, alongside Ben Isaacson of Experian, will also share real-world examples and ROI metrics.

The following week, on December 12 at 9:30 a.m., PulsePoint's Chief Marketing Officer, Rose Ann Haran, and Altimeter Group Analyst, Rebecca Lieb, will partner to lead the opening breakfast workshop at the Digiday Agency event. The session, "Rebalance: The Evolving Digital Media Ecosystem," will lead the audience through a case-based discussion of the key change agents fueling the evolution of the digital ecosystem. Attendees will learn how to re-think media strategies and capitalize on new opportunities.

For more information on PulsePoint's upcoming speaking engagements or to set up an on-site briefing, please contact lmcgilvray@pulsepoint.com.

Copyright ©2011 PulsePoint, Inc. All Rights Reserved.

About PulsePoint:
PulsePoint™ is a digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale. PulsePoint's holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. PulsePoint delivers a spectrum of services, including data management and media mix optimization, content distribution, contextual ad exchange capabilities, RTB and crowd sourcing. The company's real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the US and the UK. For more information, please visit www.pulsepoint.com.

Contact Information

  • Media Contact:

    Carla Vicens Rudder
    blast! PR for PulsePoint
    919-833-9975 x 7003
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