SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

June 12, 2013 09:00 ET

PULSE® Lists With Nature's Best and Debuts in Key Southern California Market

DENVER, CO--(Marketwired - Jun 12, 2013) - The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE® brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that it has secured a listing for PULSE® with Nature's Best "The Natural Products Distributor®" based out of California. Nature's Best is the largest privately owned wholesaler/distributor of health and natural food products in the United States. Nature's Best's fleet of multi-temperature delivery trucks serves health and natural food stores in many Western States and its distribution system includes ocean-going container ships that serve its customers' overseas markets such as Asia. They specialize in retail marketing support, web services and sales management consulting. 

Additionally, PULSE® has debuted in one of the nation's premier supermarket chains, Gelson's Markets, a seventeen store chain in Southern California. Gelson's Markets was founded in 1951 as an extraordinary grocery shopping experience for discerning consumers. Gelson's is recognized as one of the nation's premier supermarket chains. Each location is singularly known as the area's best market for superior produce, highest quality meat, seafood and deli, an unmatched selection of wine and liquor, and exceptional service. The chain consists of seventeen locations some of which are: Century City, Dana Point, Encino, Hollywood, Irvine, Marina del Rey, Newport Beach, Pacific Palisades, Pasadena, Santa Barbara, Sherman Oaks and West Hollywood.

Paddy Sheya, Pulse's National Sales Manager, said, "Nature's Best has listed PULSE® for sale into their distribution system and Gelson's Markets has debuted PULSE® in Southern California. These are very positive signs of things to come for our rollout of PULSE®. The all natural channel of trade will be a major asset for the distribution of PULSE® and Nature's Best is one of the best distribution systems to supply this channel." 

Bob Yates, Pulse's CEO, commented, "Partnering with Nature's Best is a perfect fit for our PULSE® brand of functional beverages and will expand and accelerate our growth into Western USA and provide a connection to the important Asian markets."

About PULSE® brand of functional beverages
PULSE® is formulated and aimed at specific health platforms, providing all natural functional ingredients without preservatives in a low calorie format. PULSE® offers consumers the nutrients they need in a 16oz glass bottle containing a great tasting functional beverage. Its packaging is vibrant and convenient and is water-based which gives rise to our trademark: "PULSE: Nutrition Made Simple®." The nutrients contained in PULSE® are backed by research and are scientifically demonstrated to promote health in each targeted health platform. The nutritional ingredients were specifically selected to provide the nutrition necessary to achieve targeted health benefits using patented liposome nano-dispersion technology that introduces the ingredients into PULSE® in a format that allows the body to absorb the nutrients. Pulse owns all the formulations, rights and trademarks relating to the PULSE® brand of functional beverages and specifically it owns the right to use the following Side Panel Statement for PULSE® Heart Health Formula™, PULSE® Women's Health Formula™, PULSE® Men's Health Formula™: "Formulation developed under license from Baxter Healthcare Corporation." This right is in perpetuity without royalties.

PULSE® is comprised of five flavours in three functional health platforms:

PULSE® - Heart Health Formula contains safe and effective levels of a number of important heart and cardiovascular health friendly nutrients in a great tasting "Pear Peach" flavored beverage. It contains vitamin C and selenium, both of which are considered important nutrients to help maintain heart health. Heart Health Formula™ is an excellent source of soluble fiber which supports cardiovascular health and assists in buffering sugar response;

PULSE® - Men's Health Formula™ is a unique combination of nutritional ingredients that include a variety of antioxidants that may reduce free radicals in our bodies. It is offered in two great tasting flavor profiles: stawberry/grapefruit and pomegranate/blackberry. Free radicals are generally associated with aging, cardiovascular problems, cancer and many health concerns for men. While it is designed to support health in particular areas, such as prostate health, the combination of green tea catechins, Vitamins E & C, lycopene and selenium may help men maintain an ongoing counter attack in the battle against free radical damage to our bodies;

PULSE® - Women's Health Formula™ is a convenient nutritional beverage designed specifically for women offered in two great tasting flavor profiles: blueberry and white grape/cucumber. Women's Health Formula™ contains meaningful levels of the key ingredients that work in concert to enhance bone health -- calcium, magnesium and Vitamin D. Additionally, these ingredients coupled with folic acid and other B vitamins, may help women prepare for pregnancy while soy isoflavones may help buffer symptoms of menopause.

About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.

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