Puma Exploration to Optimize Market Exposure and Deepen its Financial Network

RIMOUSKI, QUEBEC--(Marketwire - May 12, 2011) - Puma Exploration (TSX VENTURE:PUM) is pleased to announce that StrikeZone Financial Consulting has been retained for a twelve-month period to provide investor relations and marketing services to the Company, and renewable for up to a further twelve months. StrikeZone Financial Consulting will mirror Puma's strategic goals, and work as the Company's ambassador for market awareness and accessibility, building and maintaining momentum through relationships with investment communities, together with managing media and market noise, and keeping stakeholders close, informed and confident. StrikeZone's role is as the Company's outsourced, low-cost equivalent to an internal investor relations department.

"I'm very pleased to be launching a new, comprehensive investor- and market awareness campaign focused on the Toronto investment community. We are eager to share Puma's story with a wider audience at the same time as bringing our stakeholders closer. StrikeZone was selected to provide investor relations support and publicity that will showcase the Company's growth and investment opportunity." Marcel Robillard, President of Puma Exploration.

Effective immediately, the services agreement for Investor Relations is for a term of twelve months. Under the terms of the services agreement, which is subject to TSX Venture Exchange approval, StrikeZone will receive $6,000 per month in fees and reimbursement of expenses. StrikeZone has been granted a total of 150,000 options exercisable at $0.20. The options vest in stages over twelve months with no more than one quarter of the options vesting in any three-month period and expire in five years. Upon termination of the contract, StrikeZone will have 30 days to exercise any vested options as is required for a Tier 2 issuer. Prior to the grant of options outlined above, StrikeZone had neither direct nor indirect interest in the Company or in its securities.

In accordance with its compensation policy and stock option plan, on May 10, 2011, the Board of Directors of Puma Exploration Inc. (TSX VENTURE:PUM) granted 250,000 stock options with an exercise price of $0.20, expiring on May 10, 2016, to one of its employees.

About StrikeZone Financial Consulting

StrikeZone Financial Consulting is a highly- regarded, Toronto-based, Financial Communications firm specializing in marketing services for exchange-listed companies in Canada's resource sector. StrikeZone will play a pivotal role in the creation of greater legitimacy for Puma Exploration in helping the Company derive and maintain its best value and corporate image.

About Puma Exploration

Puma Exploration is a Canadian mineral exploration company with advanced projects in precious and base metals in Canada. The Company's major projects are the Nicholas-Denys Silver Project and Turgeon Copper Project in New Brunswick and the Little Stull Lake Gold Project in Manitoba.

The Nicholas-Denys property is located only 20 kilometres north of Bathurst and is part of the Bathurst Mining Camp of northern New Brunswick. The property is accessible by road all year round and is intersected by a power line. The Nicholas-Denys property is 6,750 hectares and is part of Puma's 10,476 hectare holdings which include the Turgeon Copper Project. As soon as the field conditions are more favourable, a major exploration program will be undertaken on the Nicholas-Denys Property and the details of the work plan promptly released.

The contents of this press release were prepared by Marcel Robillard, a Qualified Person as defined in NI 43-101.

For further information on Puma Exploration, visit our website at www.explorationpuma.com

Forward-Looking Statements: This press release may contain forward-looking statements. Such forward-looking statements involve a number of known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Puma Exploration Inc. to be materially different from actual future results and achievements expressed or implied by such forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date the statements were made. Except as required by law, Puma Exploration undertakes no obligation to publicly update or revise any forward-looking statements. These risks and uncertainties are described in the quarterly and annual reports and in the documents submitted to the securities administration.