December 16, 2009 12:50 ET

PUMA® Announces PUMA & The Second City "LOL" Scholarship Program

Sportlifestyle Brand Supports Emerging Talent as Part of The Second City Outreach & Diversity Program

WESTFORD, MA and CHICAGO, IL--(Marketwire - December 16, 2009) -

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Tonight, sportlifestyle brand PUMA® joined The Second City, the world's premier comedy theatre and school of improvisation, as the organization celebrated its 50th anniversary at a star-studded affair in Chicago. As part of its long-term commitment to emerging talent and the brand's partnership with The Second City, PUMA announced the PUMA & The Second City "LOL" Scholarship Program, offering ten scholarships to the organization's training center in Chicago and Los Angeles as part of The Second City Outreach & Diversity Program in an effort to increase diversity among the improv community.

PUMA will launch the scholarship program in February 2010 in the PUMA Stores on North State Street in Chicago and the Third Street Promenade in Santa Monica. Ten young artists, five in Chicago and five in Los Angeles, will be awarded a year's worth of improv training at the Second City training centers in Chicago and Los Angeles. Details of the program and how to enter will be announced in January.

PUMA launched its partnership with The Second City as a sponsor of The Second City 50th Festival: The Benefit of Laughter supporting the Alumni Fund of Second City in Chicago from December 10 - 12.

For more information about the PUMA & The Second City "LOL" Scholarship Program, visit or in January 2010.


PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Peace, Creativity, and SAFE Sustainability, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Soccer, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit

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Contact Information

  • Media Contact:
    Katie Sheptyck
    PUMA North America
    Email Contact