Petro-Canada
NYSE : PCZ
TSX : PCA

Petro-Canada

September 10, 2007 08:01 ET

Pump Talk Blog Launches Petro-Canada Into Consumer Conversation on Gasoline Pricing and Fuel Efficiency

MISSISSAUGA, ONTARIO--(Marketwire - Sept. 10, 2007) - Petro-Canada has a new way to talk with motorists about gasoline pricing and fuel efficiency. Through the pumptalk.ca blog, Petro-Canada employees will discuss these topics with Canadians who are increasingly turning to the Internet to find information and share their thoughts and viewpoints on these important issues.

Pumptalk.ca builds on a series of online videos Petro-Canada developed in 2006 to answer some of the more common questions about gasoline prices. Featuring Petro-Canada employees, the videos have been viewed nearly 40,000 times on YouTube, and represented one of the first efforts by a large Canadian corporation to participate in the social media space.

"We were pleased with the response to the videos, but learned from user feedback that our approach needed to be more informal and interactive," said Jon Hamilton, Director of Downstream Communications. "So, we've created an online forum where motorists can find reliable, straightforward information, ask questions and engage in discussions on topics relevant to them."

Pumptalk.ca, adds Petro-Canada to the small but growing list of Canadian corporate blogs, and will feature the following:

  • employee-authored posts focusing on three main areas: gasoline pricing, fuel efficiency and how the retail gasoline and refining sectors work.
  • employee-developed videos and relevant content from other sources.
  • links to information on fuel-saving tips and the factors affecting gasoline prices.

"As Canadians become more aware of, and take action on, their own personal energy use, Petro-Canada has recognized the importance of investing in a forum where users can share their ideas and experiences with other motorists," said Hamilton. "We understand the discussion may get heated at times, but feel it is important to participate in any discussion related to gasoline prices and how we consume the product."

Beginning today, Petro-Canada is encouraging Canadians to visit pumptalk.ca and help advance the discussions of issues relevant to the Canadian motoring public.

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Petro-Canada is one of Canada's largest oil and gas companies, operating in both the upstream and the downstream sectors of the industry in Canada and internationally. We create value by responsibly developing energy resources and providing world class petroleum products and services. Petro-Canada is proud to be a National Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Our common shares trade on the Toronto Stock Exchange under the symbol PCA and on the New York Stock Exchange under the symbol PCZ.

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