Punch Communications

Punch Communications

May 11, 2011 09:30 ET

Punch Communications Warns of the Brand Pitfalls of Not Properly Using Twitter

LONDON, UNITED KINGDOM--(Marketwire - May 11, 2011) - Twitter may be one of the newest forms of communication, but it is certainly becoming one of the most common, and as such, the way people, particularly celebrities, act when they are tweeting needs to be considered, says Punch Communications, as footballer Danny Gabbidion found to his detriment this week.

According to the Guardian, West Ham defender Danny Gabbidon was fined and warned about his future conduct, following comments he tweeted from his Twitter profile. The 31 year old was forced to pay £6,000 and has subsequently closed his Twitter account after posting abusive messages aimed at fans after his side was defeated by Aston Villa in April.

"What some celebrities fail to realise when they are using social media channels, such as Twitter, are that any comments they make are in the public domain and as such any negative comments they make are not only badly reflected on the them but also on the company or brand they are associated with, in this case West Ham United Football Club," explains Georgina Dunkley, account director at PR agency Punch Communications.

Danny Gabbidon isn't the only celebrity to fall into this trap, celebrities such as Lord Sugar and Kirstie Allsop have also hit the headlines in the past for their bad behaviour on Twitter and a week before he posted his comments, Danny's team mate Carlton Cole was also reprimanded for posting offence comments aimed at fans.

Georgina continues: "As a consultant advising on everything from social media, to online PR and crisis communications, I ensure that before any of my clients undertake activity that could have potentially negative implications for their brand, that they have been fully briefed on the tone of voice they should be using, the dos and don'ts of Twitter and how to conduct themselves.

"You wouldn't plonk an untrained person in front of a camera to do a company interview, you would choose someone who has been media trained and who is fully aware of the company's brand messages and background. Twitter is no different, by allowing staff to go out and have their opinion on company procedures and processes you are effectively letting them become a brand ambassador."

Punch is a boutique PR, search and social media agency. For further information visit www.punchcomms.com.

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