Punch Communications

Punch Communications

May 01, 2013 13:20 ET

Punch Communications Wins Consumer PR brief to Launch ZenBev in UK

Sleep beverage ZenBev joins client roster at Punch Communications

LONDON, UNITED KINGDOM--(Marketwired - May 1, 2013) - Integrated PR, social media and SEO agency Punch Communications had added another client to its diverse portfolio after scooping a PR brief to launch an all-natural healthy drink called ZenBev, which is clinically proven to aid sleep.

The Canadian company behind the product, Biosential, enlisted Punch's expertise to drive UK sales through its website zenbev.com, via an on-going campaign comprising blogger engagement, product placement, promotions, events, media relations and thought leadership.

Appointed in March 2013, Punch is helping raise awareness of the product alongside profiling its creator, Dr. Craig Hudson. Psychiatrist and author Dr. Hudson developed ZenBev to meet a gap in the market for a natural solution to sleep disorders.

Pete Goold, managing director of integrated PR agency Punch, commented: "Since working with Dr. Hudson we've managed to drive significant interest in ZenBev through a PR programme which has generated strong coverage right from the start, and helped drive sales. With our dedicated team, we hope to support Biosential to replicate its international sales successes here in the UK.

"We believe our integrated approach, which combines the disciplines of PR, search and social and underpins all of our client work, will be a great benefit to Biosential."

The client win comes as Punch reaches a milestone of 30 members of staff during its tenth year of business. Punch has recently relocated to larger premises, to accommodate a team which has doubled in size every year since 2008, and is still looking for passionate public relations professionals to join the company.

For more information about Punch Communications and the jobs available, visit www.punchcomms.com, call +44 (0) 1858 411 600 or follow Punch on Twitter @punchcomms or Facebook at/punchcommunications.

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