SOURCE: Punch Entertainnment

March 03, 2008 08:00 ET

Punch Entertainment Brings Social Networking to Mobile Games With EGO -- New Game Launches With Carrier Support From T-Mobile

MOUNTAIN VIEW, CA--(Marketwire - March 3, 2008) -


NEWS FACTS

Punch Entertainment, a developer and publisher of community-based mobile games out of Mountain View, Calif., today announced the launch of a new social networking game for mobile phones, EGO. As the first game of its kind to be made available in the U.S., the game allows you to create your own customized super-avatar that has emotions, abilities, needs and an evolving personality based on your actions within the game. Through your "EGO," you can meet and interact with friends on your buddy list, as well as with other EGOs in the virtual world in real-time. As a community-based game geared towards teens and up, EGO introduces a new type of platform for communication and interaction.

EGO (http://www.ego-city.com/) is designed to be played on your mobile phone but also features a Web component that allows you to interact further within the virtual world of EGO. The mobile phone and Web versions of EGO are synched with each other. Users can try out a limited version of the game on the Web site, which is available now in beta. The EGO Web site launches with mobile carrier support from T-Mobile and additional carriers will be added soon.

How EGO works:

Each EGO is affected by how you interact in the EGO world and social network. EGOs can eat and play. They can be scolded or praised. In real- time, you can chat, fight, flirt, argue, compete and do just about anything with other EGOs.

EGO was built to be a community-based game. You can add people to your buddy list, chat, post messages, blog and send messages to other people, all through your EGO.

Each EGO comes with his or her own room, which serves as a means of self-expression and allows you to learn about other EGOs. You can decorate your room, and list the songs you're listening to, the movies you enjoy watching and the books you're currently reading. Your room is like a home base for your EGO.

When you start playing the game, you are assigned an initial EGO archetype after answering some questions, but as you play the game, your EGO evolves and will acquire new archetypes -- unlocking new characteristics, activities and other appearance choices, including new clothes and cool accessories.

By challenging other EGOs to games and competitions like fights, roshambo, ESP battles and debates, you win social points that will increase your level and status. With 30 social levels within the game, the goal of EGO is to progress through each of the life stages: High School, College, Professional, Career and Enlightened.

Punch Entertainment will be launching new activities and "clubs" over the next few months, including "Fight Club" and "Love Lounge." A "virtual store" where EGOs can buy clothes, furniture, pets and other items, will also become available in the future.

EGO Facebook Application:

Through the EGO Facebook application (http://apps.facebook.com/egomail), you can use your custom EGO (avatar) to send animated messages or EGOmail to your friends. You, can determine how your EGO greets your friends in your message... Will your EGO be nice, mean or sexy? You can also choose from a variety of basic EGO characters to send a message, if you do not have a custom EGO from playing the game. As you send out more and more EGO invitations to your friends, you can unlock additional EGO animations within EGOmail.

EGO has already gained attention for its design, winning the "Most Innovative Game Design" award at the inaugural Independent Games Festival (IGF) Mobile, which was part of this year's Game Developers Conference (GDC).

QUOTES

"With the launch of EGO, Punch Entertainment is attempting to take mobile games to an entirely new level, by expanding the boundaries of what a mobile game can do." - Tobin Lent, CEO and Founder of Punch Entertainment

"With the growing popularity of social networking, especially among teens, EGO is a fun, new platform for not just communicating but also interacting and playing with others, whether it is through your mobile phone or on the Web." - Steve Nix, Creative Director, Punch Entertainment

ABOUT PUNCH ENTERTAINMENT

Punch is a next-generation mobile games developer and publisher focused on creating innovative community-based, virally-driven mobile content for consumers worldwide. Punch leverages both traditional and alternative distribution channels to reach a wide global audience. With offices in Silicon Valley and Asia, Punch has the resources and technology to create and deploy high quality entertainment content to virtually every mobile device on the planet.

For more information, visit www.punch-entertainment.com.

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