Punch Communications

Punch Communications

January 29, 2010 13:00 ET

Punch Unveils Whitepaper On Maximising LinkedIn

LONDON, UNITED KINGDOM--(Marketwire - Jan. 29, 2010) - PR, Search and Social Media agency Punch Communications has created a detailed whitepaper on how to make the most of one of the original mainstream social networks, LinkedIn.

The whitepaper covers three key areas, which are how to approach creating an effective presence on LinkedIn, how to begin and thereafter develop connections through the site and, finally, how to maximise the growing network for genuine commercial benefit.

The whitepaper has been devised as a result of a slew of recent announcements by the company, which Technology PR consultancy Punch believes will see the site's position as the leading social networking site for business to business purposes, throughout 2010.

In terms of setting up a profile, the whitepaper covers the subject with regard to personal profiles and corporate profiles, along with the possibility of setting up groups, as an ideal means of developing a network on a one-to-many basis.

Once the profiles are created, the whitepaper offers advice on how to rapidly grow and manage a network through the site, with a number of tactical hints and tips.

Finally, the paper concludes with an overview of how a developing network can be commercially useful, from undertaking qualitative market research to distributing sales collaterals and maintaining real-world relationships through scheduling events and meetings.

Pete Goold, Managing Director of the Digital PR agency, commented:

"LinkedIn is currently extremely active in the social space and as such I'm confident that any time investment spent in developing a community will reap ever-larger rewards over the coming years. Indeed that's the key to LinkedIn, unlike some sites, the relationships are grounded in the real world and whilst it takes some time to develop a network, there are some sensible shortcuts to doing so and once that has been completed, the site is arguably the most rounded in terms of commercial benefit to the typical business user."

The whitepaper is available free of charge by emailing info@punchcomms.com. For more information, visit punchcomms.com.

Contact Information