SOURCE: Punchh, Inc.

Punchh, Inc.

October 10, 2013 13:00 ET

Punchh Brings Next-Generation Mobile CRM Suite to Brick and Mortar Businesses

Announces Big Data Customer Segmentation™ Product and Hires Top Chain Restaurant Executive as COO

SILICON VALLEY, CA--(Marketwired - Oct 10, 2013) - Punchh, a leader in mobile CRM for the restaurant industry, announced a new product to further expand its market leadership position and that it hired Jonathan Fornaci as its new chief operating officer (COO) to accelerate growth in the $20 billion U.S. restaurant marketing segment.

About Punchh's Mobile CRM Suite
Punchh's founders, investors, and advisors worked with CRM pioneer Siebel Systems. With its next-generation Mobile CRM Suite, Punchh helps brick and mortar businesses know their customers, bring them back and get new customers by tapping into their customers' word of mouth. Punchh's technology takes advantage of four key trends: cloud, mobile, social media, and big data technology adoption by consumers and businesses.

Announces Big Data Customer SegmentationPunchh's mobile CRM suite is already the most comprehensive in the market. Today Punchh is launching Big Data Customer Segmentation™. With this new capability, restaurants can not only get a deep understanding of their customers through demographics, frequency, spend, orders, social media reviews, and referrals but can also create and target micro-segments, based on ordered items SKU/PLU, spend, and other demographic and behavioral characteristics.

"Until now, big data analytics has mostly been about tools for large companies with big budgets," said Jitendra Gupta, founder and CEO of Punchh. "We are making big data just work for brick and mortar businesses, without requiring them to be IT savvy or data scientists. Restaurant CEOs and CMOs can view actionable insights about their customers in real-time."

Within minutes, a restaurant CMO can drill down into store or customer-level insights, create micro-segments of their customers, and target them directly on their smartphones with personalized offers. For example, he/she can quickly identify which of the customers order a turkey avocado sandwich, and send them an offer for adding potato chips.

Hires Top Restaurant Chain Executive as COO
Today Punchh is also announcing that Jonathan Fornaci is joining as COO. In the last 6 months, Punchh has grown 300% and now has 31 employees.

Mr. Gupta said, "Jonathan is one of the strongest restaurant industry executives with a unique mix of industry expertise and vision for how mobile can transform restaurants. He has led two iconic brands including Straw Hat Pizza and Rita's Italian Ice, which is also a key customer of Punchh."

"Having a key customer's executive join us is a testament to our market leadership and the results that we deliver for our customers. With his addition to our leadership team, we look to accelerate our momentum by tapping into the big demand we are seeing," said Mr. Gupta.

Punchh's new chief operating officer Jonathan Fornaci said, "Punchh is addressing a huge market and a key problem that most restaurants are struggling with: knowing who their customers are, and targeting them with personalized offers to bring them and their friends back. At Rita's Italian Ice, Punchh helped us launch the Rita's Rewards mobile app, which helped us really understand who our customers are. We realized a triple-digit ROI through the Punchh solution."

"I'm thrilled to join Punchh and I believed in the results so much that I personally invested in the company. I think that we can make a terrific impact for many other brands and industries in addition to restaurants," said Mr. Fornaci.

About Punchh
Punchh is a brand-centric mobile CRM suite for brick and mortar businesses, which includes mobile apps for consumer engagement, big data customer analytics, and integration with POS, social media, and other 3rd party systems. Headquartered in Silicon Valley, Punchh is targeting restaurants initially and its patent-pending technology operates in more than 1,200 restaurant locations under brands such as Earl of Sandwich, Hungry Howie's, Mama Fu's, Max's Restaurant of the Philippines, Rita's Italian Ice, Vino Volo, and Voodoo BBQ & Grill. Operators reporting Punchh report:

  • 10% increase in same-store sales
  • 3-4x higher participation rates, 50%+ repeat rates, and new customer referrals for the first time ever
  • 25% and higher redemption rates for marketing campaigns
  • 10-15x more customer reviews than Yelp!

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